Bertelsmann Asia Investments (BAI) is a testament to Bertelsmann’s longstanding commitment in China.
Bertelsmann Asia Investments (BAI) is a testament to Bertelsmann’s longstanding commitment in China. Unlike many other funds, BAI sees itself as a strategic fund that takes a long-term view of its holdings. It invests in industries such as education, media, or technology where Bertelsmann already operates. With a strong team led by Annabelle Long, BAI fulfills a number of important strategic functions for Bertelsmann. China is already one of the world’s largest media markets and is growing rapidly. While traditional media are heavily regulated, the new media are a different story. Bertelsmann is using BAI to position itself in the Chinese market with moderate resource commitment, networking and accumulating valuable experience in the process. At the same time, a skilled local management team is in place on the ground. In 2008 BAI acquired a stake in China Distance Education Holdings (CDEL), an online training specialist. The... See More