Funding Received
$25 Million in 4 Rounds from 7 Investors
Most Recent Funding
$12.1 Million Series B on August 28, 2013
Headquarters:
Chicago, IL
Description:
Belly is a universal loyalty program that offers unique and exceptional rewards to local businesses through a single customer loyalty card.
Founders:
Logan LaHive, Craig Ulliott
Categories:
Android, iPhone, Mobile, Incentives, Loyalty Programs, Advertising
Website:
http://www.bellycard.com

Company Details

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Belly is a universal loyalty program that offers exceptional rewards at the businesses you love, giving boring loyalty campaigns a good kick in the pants! Belly offers one customer loyalty card (and iPhone & Android App) to replace the rest. Earn a free cup of coffee at the joint down the street or the opportunity to name a sandwich at your local deli. For the first time, consumers can have their cake and eat it too, or at least have the option of shoving their baker’s face into it.

Businesses profit from gaining access to their user database and can learn who their customers are, how often they’re coming in and what kind of experience they’re jonesin’ for next. Belly gives businesses the tools to market to their favorite customers by reaching out to them through email campaigns and social media tools.

Current Team (9)

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Past Team (5)

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Funding Rounds (4) - $12.1M

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Investors (7)

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  • Sqdi66bhc1b8lnrlmier

    Cisco

    Cisco Systems is an American multinational corporation that designs, manufactures and sells...
  • 391dd0192b8c3c3494b678ee1c0c01a9

    7-Ventures

    7-Ventures is a venture capital firm focused on investing in the retail and food industries.
  • 67335556312e27c7952908189db66b76

    Andreessen Horowitz

    Andreessen Horowitz is a Silicon Valley-based venture capital firm with $2.7 billion under...
  • Fd059478c70ec5d81943ba37acd8840e

    Lightbank

    Lightbank specializes in making venture capital investments in technology-based companies.
  • D40218ca67e93eaa66bbffdf961631da

    DAG Ventures

    The firm invests in a variety of IT, energy, and life sciences companies.
  • 273543c3bce9d00153ff348aa8929383

    New Enterprise Associates

    Global venture capital firm helping entrepreneurs build transformational businesses across...
  • 999044c487372c950ce11f46cc192ec5

    Silicon Valley Bank

    Silicon Valley Bank works with technology, life science, cleantech, venture capital, private...

Offices/Locations (3)

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  • Headquarters

    600 W Chicago Ave

    Chicago, IL 60654

    USA

  • Headquarters

    600 west chicago Suite 290

    Chicago, IL 60654

    USA

  • Office

    600 W Chicago St

    Chicago, IL 60654

    USA

Competitors (10)

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  • 7bac3ddd3657db24e1df1f0eaab504c6

    Perkville

    Perkville is a service that allows local businesses to create and run loyalty programs.
  • F144755ec2492066d015e78ea37a0aa9

    Perka, Inc.

    Perka offers a subscription-based platform of in-store technology for local small businesses to...
  • 4fb56b2b25b54a25fe19beadd4b1d476

    FlockTAG

    Flocktag is a marketing tool that analyzes transactions and uses it to widen the local customer...
  • C5a8eae91ed891c0b6563872b5baff43

    LevelUp

    LevelUp is an American mobile payment platform that lets users accept mobile payments and engage...
  • 87ca1dab3b5098d3dc5329f24b7e3d57

    LocalBonus

    LocalBonus allows consumers to earn cashback rewards from local merchants using their existing...
  • S29wbi8yw0ifws14h2pi

    PunchTab

    PunchTab, an omni-channel engagement & insights platform enabling brands to create dynamic...
  • 4488e07e09a6ecd759dde30657c95b99

    Front Flip

    Front Flip offers a mobile engagement and loyalty marketing program through promotions, customer...
  • V6s7jic0h0nqowfdgnrk

    iDeal Card

    Universal Customer Loyalty

Images (1)

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