Funding Received
$4.5 Million in 1 Round from 12 Investors
Most Recent Funding
$4.5 Million Seed on May 23, 2014
Mountain View, CA
The Quantified self pregnancy
Urška Sršen, Sandro Mur
Health Care, Hardware + Software

Company Details


The Future of Prenatal Care in The Palm of Your Hand with pregnancy tracking system Bellabeat Bellabeat has created a device & app system that rethinks the pregnancy experience.

The Bellabeat System enables pregnant moms to experience the joy at listening to their unborn baby’s heartbeat and share their experience with their loved ones through the social media or intimately. The Bellabeat team believes that by giving women a way to autonomously track and share their pregnancy experiences this engaging, comforting and enjoyable at-home experience will become a part of the contemporary prenatal care. With innovative sound visualization, tool for counting fetal movements, vibrant illustrations of fetal development and a tool for tracking and planning the pregnancy weight gain, the Bellabeat App allows mothers-to-be to connect with their yet unborn baby in an intimate and dynamic way and find information on how to lead a healthier pregnancy. The Bellabeat App is focused on community engagement and is including a new social platform called BellaBeat Global where pregnant women can interact amongst each other, exchange experiences and share information from the BellaBeat App to create an organized and social pregnancy diary. Through the Bellabeat Global platform, the community will engage with data visualizations and infographics based on uploaded pregnancy tracking data and find useful information about their pregnancy and health. The Bellabeat System is launched with the vision to make pregnancy tracking interactive and social. The ultimate importance of the Bellabeat device and app system lies in its aim to bring quantified self tools to pregnancy and start introducing future parents to using digital tools for pregnancy tracking through an easy to understand experience.

Current Team (2)


Offices/Locations (1)

  • SV office

    173 Easy Street

    Mountain View, CA


Images (1)

  • 0ef3744c3866768edefccb4a4b8b236e