Company Overview

March 1, 2007
São Paulo
E-Commerce, Women, Retail, See All (6)

Belezana Web is an online beauty retailer based in Brazil that offers women a wide selection of beauty products.



Beleza na Web is an online beauty retailer that offers to the women of Brazil a selection of products that can only be found in the world’s best beauty salons and prestiege selective cosmetics. The company is currently Latin America’s leader in online haircare products, targeting end consumers in all of Brazilian regions. By the end of 2012 Beleza na Web expanded it’s product mix to Prestiege Fragances, Skin Care and Make Up. The main selling prepositions that appeal to its customer base are, professional product content, expert referal, free shipping, shop credit on first purchase and the ability of paying in installments (a practice very common in Brazil). In 2012 Ebit elected Beleza na Web as Brazil’s Best Beauty Online Store and Top 5 Diamond Award in Customer Excellence out of over 7000 online retailers. Founded on 2007 by Alexandre Serodio (ex Firmenich, IFF and Jafra Cosmetics), son of cosmetics businessman Ademar Serodio,... See More

Funding Rounds (1) - $15M


Investors (2)

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    Kaszek Ventures

    Kaszek Ventures is the leading Latin American venture capital firm investing in high-impact tech..
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    Tiger Global Management

    Tiger Global is a global investment firm that deploys capital into private equity partnerships and..

Offices/Locations (1)

  • Headquarters

    Avenida Jaguare 818 mod 25

    São Paulo,


Competitors (1)