Funding Received
$7.6 Million in 3 Rounds from 3 Investors
Most Recent Funding
$2 Million on October 3, 2012 / Undisclosed Round
Beintoo is a mobile engagement provider. We help our partners reach and reward mobile users via gamification and loyalty solutions.
Filippo Privitera, Antonio Tomarchio
Retail, Advertising, Gamification, Loyalty Programs, Mobile

Company Details

January, 2011
8 in CrunchBase

Beintoo is a mobile engagement platform provider in more than 120 Million devices, offering a unique loyalty program for mobile and web applications. Beintoo rewards users with virtual credits, called “Bedollars,” for achievements and daily activities on the web and in applications and games. Bedollars are meritocratic, global, and can be redeemed in the Beintoo Bestore or in the online store of Beintoo’s retail partners for premium offers from national and local, brick-and-mortar retailers. Via Beintoo’s engine, mobile developers can attain deeper user engagement and higher retention at no cost, while brands and retailers can maximize the efficiency of their promotions to reach conversion rates that are high above average. Developers have an innovative monetization channel: they will earn for each branded good delivered and for each redemption of real coupon. Instead of inserting intrusive ads into their user experience, they can offer to their customers real rewards which are included in their app. Moreover they can "gamify" their apps, by introducing a dynamic of competition and awarding, further increasing the user engagement. Advertisers can introduce our SDK in their apps and create special exclusive offers to reach Beintoo's users when they complete achievements and when they choose to redeem credits for real products. Beintoo gives the opportunity to create special discounts for our marketplace and users. These promotions add up to the standard deal, for example, providing personalized deals according to the amount of credits owned by each user. Basically credits are accepted as in a loyalty program, leveraging the huge time spent by millions of users in top games and apps in our network, such as the mega hit Fruit Ninja, to motivate them to spend more and to create a personalized purchase experience.

Past Team (3)


Funding Rounds (3) - $2M


Products (1)

  • 75be4b5817e27db1259af853ed0bfd95


    BeClub was launched in 2013

Investors (3)


Offices/Locations (3)

  • Headquarters APAC

    15/F, Tower2, Plaza 66,

    No.1266 west Nanjing Road, Jing'an District



  • Headquarters US

    1441 Broadway

    New York, NY


  • Headquarters EMEA

    Corso di Porta Romana 68

    Milan, 20122