San Francisco, CA
BeautyArmy is an R&D channel for an e-commerce recommendation engine that increases revenues for online retailers.
Arthur Guest, Lindsey Collins
Enterprise Software, Consumer Internet, E-Commerce

Company Details


BeautyArmy launched on January 1st, 2012 with a targeted sampling program that allowed users to provide explicit data through a user profile and match them to targeted products making the buying experiences of these products quick, fun and, easy.

The online beauty and personal care market is a $6B industry (USA, 2012 total revenues) and is growing at a rate of 35%. The buying process is online for these products is dismal and consumers waste significant time and money buying the wrong products.

BeautyArmy expanded its recommendation platform to a full-size e-commerce shop in January of 2014 and saw incredible metrics:

- 26% of users who get recommended a product, add that product to their cart - 33% of users who use our service, use it again - 100% month/month growth

The recommendation platform was built in-house to be turn key for retailers to use to increase their revenues.

The team is comprised of dedicated talent from: MIT, NASA, Pepsi, Estee Lauder and Sephora.

The company has grossed over $1M in revenues and has been featured in: TIME Magazine, TechCrunch, GigaOM and Entrepreneur Magazine.

Current Team (2)


Board Members and Advisors (3)


Offices/Locations (1)

  • Head Office

    1335 Columbus Ave

    Second Floor

    San Francisco, CA 94123


Images (1)

  • 6033c81907fefe3e696555bd139d0a30