Company Overview

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Founded:
January 1, 2012
Founders:
Arthur Guest, Lindsey Collins
Employees:
8
Headquarters:
San Francisco, CA
Categories:
Enterprise Software, Consumer Internet, E-Commerce
Description:
BeautyArmy is an R&D channel for an e-commerce recommendation engine that increases revenues for online retailers.

Detailed Description

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BeautyArmy launched on January 1st, 2012 with a targeted sampling program that allowed users to provide explicit data through a user profile and match them to targeted products making the buying experiences of these products quick, fun and, easy.

The online beauty and personal care market is a $6B industry (USA, 2012 total revenues) and is growing at a rate of 35%. The buying process is online for these products is dismal and consumers waste significant time and money buying the wrong products.

BeautyArmy expanded its recommendation platform to a full-size e-commerce shop in January of 2014 and saw incredible metrics:

- 26% of users who get recommended a product, add that product to their cart - 33% of users who use our service, use it again - 100% month/month growth

The recommendation platform was built in-house to be turn key for retailers to use to increase their revenues.

The team is comprised of dedicated talent from: MIT, NASA, Pepsi, Estee Lauder and Sephora.

The company has grossed over $1M in revenues and has been featured in: TIME Magazine, TechCrunch, GigaOM and Entrepreneur Magazine.

Current Team (2)

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Board Members and Advisors (3)

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Offices/Locations (1)

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  • Head Office

    1335 Columbus Ave

    Second Floor

    San Francisco, CA 94123

    USA

Images (1)

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  • 6033c81907fefe3e696555bd139d0a30