Company Overview

October 11, 1999
Robin Li, Eric Xu
Went Public on Aug 5, 2005
Baidu is a Chinese web services company that offers a Chinese language search engine and marketing platform.

Detailed Description


It is the largest Chinese website and Chinese search engine in the world.

From its very start, Baidu’s mission is to help people obtain information and find what they need in the easiest and quickest way. For 10 years, Baidu has stuck to the ideology of providing simple yet reliable services and keeps satisfying the needs of mass online audience and providing a full range of products based on search engine. This includes functional online search, Tieba community search, industry-based vertical search, Mp3 search, portal channels and IM etc, covering all the search needs in the Chinese Internet world. According to statistics, it has already captured a 80% market share for search requests.

Currently, Baidu has become one of the most valuable brands in China. Britains newspaper Financial Times included Baidu in its "Top ten Chinese global brands survey" and thus Baidu became the youngest and the only Internet company on the list. The brand also got such titles as "the most respectable enterprise in Asia," "the worlds most innovative company," and "the star of Chinese Internet."

In January 2000, Baidu was established in Zhongguancun, Beijing. With over 17000 employees, Baidu offers products including Baidu Webpage, Baidu Video, Baidu Map,, BaiduPedia, Baidu Input, Baidu Toolbar and TTPlayer. Iqiyi and Sky Software also belong to Baidu.

On August 5, 2005, Baidu was listed on Nasdaq, recording the highest increase in stock prices on the first day of trading since November 1999. Baidu became the first Chinese company to be included in the NASDAQ-100 index. On November 21, 2012, Baidu raised $1.5 billion in Bonds Issue.

Baidu competes with Tencent, Google and Qihu 360.

Current Team (15)


Past Team (13)


Investments (16)


Board Members and Advisors (6)


Products (1)

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Acquisitions (6)


Investors (11)

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Offices/Locations (1)

  • Office

    No. 58 North-West 4th Ring Road

    Ideal International Plaza, 12 Floor

    Beijing, 100080


Competitors (8)

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Images (1)

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