March 15, 2010
Daw Park SA
Online Classifieds for MUMS
Belinda Jennings
Parenting, Advertising, Digital Media, Social Network Media, Kids, Babies, Classifieds, Curated Web

Detailed Description


Australian Baby Bargains offers parents a free and dedicated site to buy & sell their pre-loved baby & kids goods. Our classifieds website of over 75 categories of all things babies & kids welcomes local parents to list their items for sale quickly & easily. Launched in Adelaide in March 2010, it rapidly grew into one of Adelaide’s leading online parenting communities. Demand for the services interstate saw the development and launch of the Australian Baby Bargains website in late 2012. The site has now rolled out into every Australian mainland capital city and has seen the community grow from 47,000 members to over 105,000 in under a year. In addition to the buy/sell platform, our community offers valuable parenting advice and support, which keeps our members returning day after day, many in the search for those must-have-bargains! This is what drives such motivated mums within our community. Being a digital community, a large proportion of our engagement and community growth is contributed via social media. We boast over 75,000 Facebook likers and 27,000 email subscribers. Revenue is generated through the promotion of products & services from site sponsors, looking to connect with one of the most highly sought after demographics for advertisers! For companies looking to tap into our social media network, we provide very cost effective and powerful ways to deliver key messages and calls-to-action resulting in excellent results time after time. Australian Baby Bargains IS a truly unique concept, unlike any other online parenting community in Australia.

Current Team (1)


Past Team (5)


Board Members and Advisors (2)


Offices/Locations (1)

  • Office

    572 Goodwood Road

    Daw Park SA, 5041


Images (2)

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