Status
Acquired by comScore on February 10, 2010
Headquarters:
Evansville, IN
Description:
ARSgroup, the leading communication research agency, has helped top advertisers measure, forecast and optimize their advertising messages
Categories:
Enterprise Software
Website:
http://www.arsgroup.com

Detailed Description

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ARSgroup, the leading communication research agency, has helped top advertisers measure, forecast and optimize their advertising messages since 1968. The company’s extensive knowledge base and proven models have been validated through innovative, scientific research-on-research to help many of the world’s leading advertisers. ARSgroup’s digital age solutions are designed to evaluate and optimize campaigns comprised of any combination of touch points. From strategy development, to all stages of creative development, to in-market validation, ARSgroup helps local and global marketers build strong brands and services, proven through independent audits to help marketers meet and exceed their business objectives. Areas of expertise include: brand strategy, all stages of creative development, campaign evaluation across all marketing and media channels, media planning and strategy, ROI, and forecasting. The company provides solutions and consulting to advertisers and agencies across traditional and digital marketing including; media mix optimization, media budget allocation, media and message connection, channel selection, digital media and emerging platforms.</p>

ARSgroup is certified as a Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC).

Offices/Locations (1)

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  • Office

    110 Walnut St

    Evansville, IN 47708

    USA

News (1)

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