Company Overview

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Status:
Acquired by Teradata
Founded:
1998
Founders:
Bill Godfrey
Headquarters:
Indianapolis, IN
Funding:
$14.5M
Categories:
Enterprise Software
Description:
Aprimo provides an enterprise marketing management solution that enables businesses to implement and manage online marketing activities.

Detailed Description

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Aprimo delivers technology and insight that accelerates marketing productivity and the ability of marketing to document performance. Aprimo provides an Enterprise Marketing Management (EMM) product to leading marketing organizations around the world. Aprimo's software is built on its visionary Enterprise Marketing Backbone which uses a services oriented architecture (SOA) that eliminates marketing as an island of automation.

Aprimo is the global leader in delivering technology and insight that accelerates marketing productivity and the ability of marketing to document effective performance. Aprimo provides an Enterprise Marketing Management (EMM) product to leading marketing organizations around the world. Aprimo's software is built on its visionary Enterprise Marketing Backbone™ which uses a services oriented architecture (SOA) that eliminates marketing as an island of automation. Aprimo Marketing Studio offers an integrated, interactive marketing solution that enables to develop, implement and manage every aspect of online marketing activities. Aprimo Marketing Studio includes traffic generation features missing from nearly all existing marketing automation products. Marketing Studio is designed as a true Software-as-a-Service system to tap underserved market and establish a leadership position in the emerging Online Marketing Management space aimed at mid-size and larger companies.

Current Team (1)

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Past Team (5)

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Investors (4)

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Offices/Locations (1)

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  • HQ

    900 East 96th Street

    Suite 400

    Indianapolis, IN 46240

    USA

Competitors (1)

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  • 355ec835579221cff96963e25b1d9976

    TraceWorks

    TraceWorks offers Headlight, a marketing campaign management SaaS-based platform for online...

Images (1)

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  • 789500243cfdadedd7082a6a0bb37f2d