Provo, UT
Ancestry is a website enabling users to create their own family tree and help them discover, preserve and share their family history.
Internet, E-Commerce

Detailed Description

Update is a subscription based website which helps you discover, preserve and share your family history. The site has over 7 billion records from the US, Canada and Europe ready to add or already added to family trees. It has all relevant Federal Census records since 1790. Records are generally accessible through a paid subscription, but many are free to browse. As of June 2011, the site had nearly 1.7 paying subscribers and 26 million family trees. lets users create their own family tree using web software that does not require a download. Users can start a free account if they only want to use Ancestry's family tree template and fill in their relatives manually. For those who are looking to uncover long lost relative and see if you really are related to the 3rd Czar of Russia, there is a premium and pricey subscription service that will fill in as many of your relatives as possible, filling out the branches of your family tree.

Since starting as a publishing company in 1983, has been a leader in the family history market for over 20 years and have helped pioneer the market for online family history research. The foundation of their service is an extensive and unique collection of billions of historical records that have been digitized, indexed and put online since 1996. revenues have increased from $140.3 million in 2005 to $300.9 million in 2010, a compound annual growth rate of 16.5%.

Competitors include Geni and MyHeritage. is a sister site.

Current Team (18)


Past Team (23)

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    Paul Allen

    CEO, VP Marketing
    Jul 1, 1997 - Feb 1, 2002
  • Fca3545979ff76fd4d1f353ebc2221a0

    Kate Antheil Boyd

    Executive Producer | Senior Director, Product | Director of Business Development
    1998 - Jan, 2001
  • 08a0df9282a103354373c68df4671508

    Bill Bailey

    Vice President, Corporate and Business Development
    2011 - Jan, 2012
  • E0c194d19ae82d7be989cee7962de4bc

    Roger Bell

    Director of Product Management
    2002 - Jan, 2006
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    Skander Ben Mansour

    Head of Proposition Development
    Jul, 2009 - Dec, 2011
  • Mxgjavscszqv98xhzhmk

    Brian Bond

    Sr. Marketing Manager
  • 76fe6da2f8bed39ac645fcd500453159

    Brett Bouchard

    Managing Director Europe
    2005 - Jan, 2011
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    Joe Godfrey

    Head of Product, Design and Content -
    Aug, 2012 - May, 2013

Funding Rounds (2) - $333.2M


Board Members and Advisors (3)


Products (2)

  • 1bb8cc95db1e5318023538f8c600b4d7

    Shoebox from

    Shoebox from is the best way to scan old paper photos and save them to your family...
  • Z1w3tjfjo2z5yiabv6ko

    Basic use if free. Premium services are $30 or $40 per month for access to national and global...

Acquisitions (5)


Investors (5)

  • Abcf78ef664c2f324560c950cadfbe33

    Spectrum Equity

    Spectrum is a private equity investor in companies leading the information economy. Founded in...
  • Cb default image

    Amerindo Investment Advisors

    Not much appears for this company except for multiple accounts of fraud--including an SEC filing.
  • C2ed55d5b91eed427086c267a42f42ea

    Pivotal Private Equity

    Pivotal Group is a leading investment and development company with primary concentration on all...
  • 08db30eedd4317004328f3e65adc3f92


    AOL is a Brand company committed to innovating, growing and investing in brands and experiences...
  • B2588afb1a73f3ac87ad77ef76fe4489


    Personal Computers

Offices/Locations (1)

  • Headquarters

    360 West 4800 North

    Provo, UT 84604


Competitors (7)

  • Ea1e31b7c9384e20f84721e74363d3f8


    Genoom is a social networking platform designed to build private family networks.
  • 736e97c0181f02a23d8f82504e918a70


    FamilyLink is a social network for families to share family history content with all their...
  • 328f2aac562e8b145332dc7b1c5802d3

    Footnote is a subscription-based website featuring original source documents from the world’s...
  • Afc87580a6b59fe0c637366a01d0de07


    MyHeritage is a family-focused social network service and genealogy website to share photos...
  • 4a5b1017d44bc480efd1891cd22720ec


    Familybuilder is a software app development company focused on building genealogy and...
  • 0d14d27643ca1bc4a3b72b1330b03c60

    World Vital Records maintains online databases with many names and records of family histories.
  • 2fc37eeb44f9138e38471f1e50067b83


    Geni is an online community of genealogists collaborating to help individuals build their own...