Funding Received
$2 Million in 2 Rounds from 15 Investors
Most Recent Funding
$2 Million Seed on June 4, 2014
Chattanooga, TN
Optimizing Sales Performance
Wes Kendall, Jared Houghton, Brian Trautschold, Travis Truett
SaaS, Enterprise Software

Company Details

February 21, 2013
Ambition LLC
11 - 50 | 4 in CrunchBase

Ambition is fantasy football for sales organizations. Really, it's a productivity tool masquerading as a game that replaces the spreadsheets, whiteboards, and even gongs used today. All sales organization are looking for ways to increase accountability, motivation, and engagement of their staff. By gamifying sales, Ambition provides recognition, transparency, and competition while simultaneously encouraging collaboration and team cohesiveness.

Once Ambition is deployed by an organization, they get week to week, team-based metrics that create on ongoing, sustainable mechanism to track and motivate sales staff. Perhaps the biggest advantage of using Ambition is that it provides motivation up and down the sales force, whereas most motivational tools focus only on top performers.

Ambition provides seamless CRM integration with Sales Force and others. It also provides integration with phone systems, Google Docs, Dropbox, and CSV's to measure unique calls, call time, and other metrics.

In August 2014, Ambition implemented its Triggers feature, which allows customizable, automated push notification alerts to be sent to managers. Managers create these alerts based around performance benchmarks, and can set them to alert when employees do/do not meet certain goals. The result is a much simpler, more efficient way of capturing important employee performance data and delivering it to senior personnel.

Since launching in August of 2013, there are now already over $500 million in annualized sales flowing through Ambition and they continue to grow rapidly.

Ambition was founded by Travis Truett, Brian Trautschold, Jared Houghton, and Wes Kendall. They have raised a seed round from The Lamp Post Group, YC and YCVC.

Current Team (4)


Funding Rounds (2) - $2M


Offices/Locations (1)

  • Office

    800 Market St.

    Suite #222

    Chattanooga, TN 37402


Images (1)

  • 4735ea380cf3450aed934e4a019277e4