Status
Acquired by Google on May 6, 2014
Funding Received
$29.1 Million in 4 Rounds from 4 Investors
Founded:
January 1, 2005
Headquarters:
Austin, TX
Description:
Adometry by Google offers a SaaS-based marketing attribution and optimization platform to improve return on advertising expenditure.
Founders:
Chuck Wall, Robert Perrier, John Dietz, Tom Cuthbert
Categories:
Displays, Analytics, Software, Advertising
Website:
http://www.adometry.com

Detailed Description

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Adometry by Google transforms the way the world’s top brands improve marketing performance. Acting as marketing's “system of record,” Adometry solves the complex challenge of integrating, measuring, and optimizing marketing performance across all channels―both online and offline. Combining and interpreting previously silo’d sources of data; the Adometry Marketing Intelligence Platform provides data-driven attribution, marketing mix modeling, and intelligent optimization recommendations across and within channels. As a result, marketers are able to identify their true impact on the customer journey and generate actionable insights that improve ROI.

Current Team (11)

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Past Team (8)

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Board Members and Advisors (1)

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Products (3)

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  • Utyldn6eosbp1rif1bma

    Attribute Catalyst Framework

    The Attribute Catalyst Framework™ is a comprehensive media integration platform available...
  • Zp2kok12mmiqr8duucvi

    Premiere Leads

    Choose From Thousands Of Traffic Sources, Organized By Vertical And Verified By Click Forensics
  • Nkogvozhirmhvtqhn4fb

    Click Forensics

    Click Forensics Simplifies Quality Scoring

Acquisitions (1)

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Investors (4)

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  • 37565e478f19fda82f55b004062468d5

    Sierra Ventures

    Since 1982, Sierra Ventures, a privately held venture capital firm, has helped entrepreneurs...
  • Cb5d81146ea6c815e61a4552a25c33f4

    Austin Ventures

    Austin Ventures is a venture capital firm investing in early stage and middle market companies.
  • Fiksatbhxeyht0ydq4ph

    Shasta Ventures

    Shasta Ventures is an investment company focused on companies in consumer Internet, mobile and...
  • 2866c3fe39e1ff8c9cc8743a1a6c7de0

    Stanford University

    Stanford is recognized as one of the world's leading universities. Their renowned faculty...

Offices/Locations (1)

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  • HQ

    6801 N. Capital of Texas Highway

    Bldg II, Suite 250

    Austin, TX 78731

    USA

Competitors (3)

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  • B838e073a211c67eaed44a4df4deb30b

    Convertro

    Convertro provides a marketing optimization platform that tracks and calculates the ROI of...
  • 5aa448629b1f86b4e8047216b7c49f27

    Authenticlick

    Authenticlick is a web analytics company providing web traffic quality intelligence solutions for...
  • 58ca4bd8ebd4e3ae5028a7ec3d0298fb

    Anchor Intelligence

    Anchor Intelligence provides a real-time traffic scoring system for ad networks and search engines.

Images (1)

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  • 5fb06fc7c921a11f2ccad6d31318143c