Company Overview

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Status:
Acquired by Cox Enterprises
Founded:
August 8, 2006
Employees:
120
Headquarters:
San Bruno, CA
Funding:
$27M
Categories:
Advertising
Description:
Adify is an advertising infrastructure company enabling entrepreneurs and media companies to build vertical advertising networks.

Detailed Description

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Adify provides the technology and back office services necessary for companies to run their own online ad networks. Adify is a self-service ad network for companies interested in developing their own ad networks. The service allows a publisher to negotiate ad rates, and to reject an advertiser if not interested. Adify about 20 percent of the revenues. Clients include Guardian, Forbes.com, NBC WeatherPlus, Martha Stewart Living Omnimedia and others.

Adify was acquired by Cox Communications Enterprises on April 29, 2008 for $300 million.

Current Team (4)

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Past Team (15)

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Funding Rounds (2) - $27M

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Products (1)

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  • G6l8x7ppzg70urb1lzaa

    Adify

    Adify was added to CrunchBase in 2008

Investors (6)

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  • 2692c0d2a2d2ecf3a1f71dd18a55cff8

    Peacock Equity

    Peacock Equity is a global capital fund co-founded by GE Commercial Finance's Media,...
  • 69cf5930576ab39c372bd903593a14f6

    US Venture Partners

    U.S. Venture Partners (USVP) is a leading Silicon valley-based venture capital firm, helping...
  • 21094a062b9dcf57941ab15f28b9a4eb

    General Electric

    General Electric is a diversified infrastructure, finance and media company providing services...
  • 347d4caec685d44d7a30d3b5231a4397

    Time Warner

    Time Warner is a media and entertainment company that creates, packages and delivers high-quality...
  • Glunv1ee7ibsnufpbbft

    Signia Venture Partners

    Signia Venture Partners is an investment company that supports entrepreneurs in mobile, gaming,...
  • Ficyggtwmdgziyl2exmj

    Venrock

    Venrock is a venture capital firm investing in technology and healthcare companies.

Offices/Locations (1)

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  • HQ

    1000 Cherry Avenue, Suite 200

    San Bruno, CA 94066

    USA

Competitors (2)

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  • 4d8ecb335b2073fe7121cb91c8699e3b

    AdKiwi

    AdKiwi, an online ad solutions provider, offers a tech platform that enables media companies to...
  • 92b99659815b79caff7abf2cafed2763

    DoubleClick

    DoubleClick, a subsidiary of Google, develops and provides internet ad serving services.