Company Overview

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Status:
Acquired by Bee Media
Founded:
March 1, 2007
Employees:
5
Headquarters:
Toronto
Funding:
$2.9M
Categories:
Displays, Location Based Services, Sales and Marketing, News, Mobile Software Tools, Mobile, Advertising
Description:
ADCentricity offers a technology platform enabling clients to access digital media assets for campaign planning, purchasing and deployment.

Detailed Description

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ADCentricity's core focus is platform services. ADCentricity dis-intermediates the process of location-based digital media campaign planning, purchasing and execution. We are a single-source provider of a broad inventory of available digital media assets for inclusion in media buyer's standalone or multi-channel marketing campaigns. Our ADCentral technology platform and its components enable our clients to easily and efficiently access over 240,000 digital media assets across multiple media types for campaign planning, purchasing and deployment. Our technologies employ location-based geo-targeting, demographics, psychographics and sophisticated search tagging to build extremely refined marketing campaigns, large or small, that hit their target audience.

The turn-key solution that is ADCentral includes:

- Ingestion of campaign creative - Regionalization of creative - Multiple aspect and media format generation - Distribution and flighting across multiple networks - Reporting including Proof-of-Play - Campaign targeting based on demographics, psychographics, and/or geography - Efficient campaign creation and revisions

ADcentricity also offers digital location based advertising. ADCentricity has access to over 240,000 digital media assets that include location-based and in-store screens, interactive displays/kiosks and windows, and in-store radio for campaign planning, targeting and deployment. Our technologies employ location-based geo-targeting, demographics, psychographics and sophisticated search tagging to build extremely refined marketing campaigns, large or small, that hit your target audience.

Current Team (5)

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Past Team (4)

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Funding Rounds (1) - $2.9M

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Products (3)

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    ADCentral

    ADCentral was added to CrunchBase in 2010
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    ADMobile

    ADMobile was added to CrunchBase in 2013
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    ADAir

    ADAir was added to CrunchBase in 2013

Investors (1)

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    Propulsion Ventures

    Founded in 1995, Propulsion Ventures is a top tier venture capital firm with $200 million under...

Offices/Locations (1)

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  • Toronto

    330 Bay Street

    Suite 820

    Toronto, M5V2S8

    CAN

Images (1)

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  • 3e0b971a41920810495eb7cbcc06c7f0