- Acquired by Bee Media on April 23, 2012
- Funding Received
- $2.9 Million in 1 Round from 1 Investor
- March 1, 2007
- Toronto, ON
- ADCentricity offers a technology platform enabling clients to access digital media assets for campaign planning, purchasing and deployment.
- Displays, Location Based Services, Sales and Marketing, News, Mobile Software Tools, Mobile, Advertising
ADCentricity's core focus is platform services. ADCentricity dis-intermediates the process of location-based digital media campaign planning, purchasing and execution. We are a single-source provider of a broad inventory of available digital media assets for inclusion in media buyer's standalone or multi-channel marketing campaigns. Our ADCentral technology platform and its components enable our clients to easily and efficiently access over 240,000 digital media assets across multiple media types for campaign planning, purchasing and deployment. Our technologies employ location-based geo-targeting, demographics, psychographics and sophisticated search tagging to build extremely refined marketing campaigns, large or small, that hit their target audience.
The turn-key solution that is ADCentral includes:
- Ingestion of campaign creative - Regionalization of creative - Multiple aspect and media format generation - Distribution and flighting across multiple networks - Reporting including Proof-of-Play - Campaign targeting based on demographics, psychographics, and/or geography - Efficient campaign creation and revisions
ADcentricity also offers digital location based advertising. ADCentricity has access to over 240,000 digital media assets that include location-based and in-store screens, interactive displays/kiosks and windows, and in-store radio for campaign planning, targeting and deployment. Our technologies employ location-based geo-targeting, demographics, psychographics and sophisticated search tagging to build extremely refined marketing campaigns, large or small, that hit your target audience.
Current Team (5)Update
Past Team (4)Update
Founded in 1995, Propulsion Ventures is a top tier venture capital firm with $200 million under...
330 Bay Street
Toronto, ON M5V2S8
- 04/23/12 -techcrunch.com