Funding Received
$44.1 Million in 4 Rounds from 6 Investors
Most Recent Funding
$20 Million Series B on February 21, 2013
Mountain View, CA
Adara connects digital advertisers through its rich data on over 250 million monthly uniques including access to 5 billion travel searches.
Charles Mi

Company Details


Adara Media offers a loyalty audience platform that enables top brands to monetize and nurture their loyalty program customers online and helps advertisers reach exclusive, qualified audiences. Using proprietary loyalty data, Adara Media enables advertisers to reach real individuals, ensuring authenticity while maintaining complete anonymity. Adara Media's brand partners then gain ancillary revenue streams and the ability to deepen their relationships with loyalty consumers through targeted offers and consistent communication. Adara Media was founded in 2005 and is headquartered in Mountain View, CA.

Current Team (3)


Funding Rounds (4) - $20M


Board Members and Advisors (4)


Investors (6)

  • A8cd2ad30da6a9457c0245cacfa19ac6

    ONSET Ventures

    At ONSET, they believe in collaboration. Over 20 years of experience tells them that companies...
  • E75172777b304ccbf1ede6ce0ae3d269

    Thayer Ventures

    Thayer Ventures (Thayer) invests in technology companies that focus on the hospitality industry.
  • 484e11112369a0a2b53935d5e62373f9

    August Capital

    August Capital was founded in 1995 by Dave Marquardt and John Johnston. Seasoned veterans of the...
  • 138194732818d8ed6f01da9a359dfca9

    Morgenthaler Ventures

    Morgenthaler Ventures is a venture capital and private equity firm that invests in IT and life...
  • 4e9eb3b0dbb38f1a754af98e3eb8176b

    Baseline Ventures

    Baseline is an investment company that aims to help founders build and grow their early-stage...
  • 20e0740010dd063a306ed323780065b0

    SV Angel

    SV Angel is the micro VC firm located in Silicon Valley and founded by angel investors, Ron...

Offices/Locations (1)

  • Headquarters

    351 E Evelyn Ave

    Suite 100

    Mountain View, CA 94041