Acquired by AOL on August 7, 2013
Funding Received
$48.5 Million in 5 Rounds from 4 Investors
San Mateo, CA
Description: provides a video intelligence platform, Pathway™, for buyers and sellers to plan, buy and measure across linear TV and online video.
Dan Klein, Teg Grenager, Amir Ashkenazi
Auctions, Television, Video, Advertising

Company Details

Update, a division of AOL Networks, is transforming the way video advertising is bought and sold.'s video intelligence platform, Pathway, helps many of the world's largest brands, agencies, publishers and ad networks intelligently, effectively and safely plan, buy and measure billions of video ad trades programmatically every month across web, linear TV and mobile video.

Headquartered in San Mateo, California, has US offices in Chicago, Los Angeles and New York, and international offices in Australia, India, Japan and the UK.

For more information, please visit, or follow on Twitter @Adaptv, Facebook at and LinkedIn at

Funding Rounds (5) - $48.5M


Products (2)

  • Bvaek8j9uobxfv6e3o8p Marketplace

    Just like the world's largest advertisers and media companies have already done in our global...
  • Yv3vlomqktly3cvptzui Pathway™ Platform

    Whether you’re a video ad buyer or seller, the Pathway™ Platform ensures the safest, most...

Investors (4)

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    Gemini Israel Ventures

    Gemini is a venture capital fund that invests in early and seed-stage companies.
  • Mudlhs9edzigneh0cmeu

    Bessemer Venture Partners

    Bessemer Venture Partners has over 100 years of investing experience, with a portfolio ranging...
  • 602ada448a00013ff42b2a55ac280e80

    Spark Capital

    Spark Capital is a bi-coastal boutique venture firm. They partner with bold entrepreneurs...
  • 10802695b96076db2d1acf0fe6df4863

    Redpoint Ventures

    Redpoint Ventures has helped entrepreneurs build innovative businesses that defy convention,...

Offices/Locations (7)

  • Headquarters

    One Waters Park Drive

    Suite 200

    San Mateo, CA 94403


  • Office

    Roxana Towers

    Begumpet, 6th Floor, Block B

    Hyderabad, AP 500016


  • Office

    20 York Street

    Level 3

    Sydney, NSW 2000


  • Office

    444 North Wells Street

    Suite 402

    Chicago, IL 60654


  • Office

    131-151 Great Titchfield Street

    London, W1W 5BB


  • Office

    315 Park Avenue South

    7th Floor

    New York, NY 10010


  • Headquarters

    Two Waters Park Drive

    Suite 200

    San Mateo, CA 94403


Competitors (2)

  • D3006a59fa1288e36dc148e63ce2f6b7

    Exponential Interactive

    Exponential Interactive provides advertising intelligence and digital media solutions for brand...
  • 5080b546f5cbf7a613c7c72e1caaf30a

    Smart AdServer

    Smart AdServer provides publishers with an All-in-One ad technology platform, enabling to manage...