Funding Received
$13.3 Million in 2 Rounds from 3 Investors
Most Recent Funding
$3.3 Million Private Equity on November 30, 2012
Headquarters:
New York, NY
Description:
ActivePath is the developer of ActiveMail, an interactive email sender for marketers.
Founders:
William Mischel, Ariel Walersztajn, Ram Cohen, Aryeh Mergi
Categories:
Finance
Website:
http://www.activepath.com

Company Details

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ActivePath, the developer of ActiveMail, creates new opportunities for marketers to send live, fully interactive emails to their customers, allowing them to watch, share, navigate, purchase and much more -from inside the email. The result is relevant and engaging emails that dramatically lift email performance and drive greater customer experience and satisfaction.

ActivePath began as PostalGuard in 2007 with the goal of providing financial institutions a way to securely communicate with their customers via email. PostalGuard enabled bank customers to view bank statements, transfer funds between accounts, chat with personal financial advisors, and more – all without leaving their email.

The more they learned about their customers' communications and marketing needs, the more they began to realize that there are bigger challenges. It is a problem shared by all web sites and marketers, regardless of the nature of their business. So they expanded their offering to solve for these challenges.

They developed ActiveMail to boost customer engagement and improve email success rates. ActiveMail offers full web functionality, so email marketers can finally offer their customers a rich and interactive experience from within the messages they send. They’ll be able to watch videos, navigate menus, read live updates, share, comment, make purchases, fill out forms, chat with customer service, rate products, interact with rich ad formats and more…inside the email itself. Marketers can use their Inbox Icons to present their brands' symbols next to their newsletters or emails, thereby raising above the usual inbox clutter. There are more great features offered. Visit them at: www.activepath.com to learn more and to get in touch with them.

Current Team (6)

Update

Past Team (9)

Update

Funding Rounds (2) - $13.3M

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Products (1)

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  • Ba35aa921f93b9afaa270ded34d14df4

    ActiveMail

    ActiveMail brings the web browser experience to the users' inbox. ActiveMail offers full web...

Investors (3)

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  • D9980806911fe5884b947661a2fd6066

    Battery Ventures

    Investing in technology
  • C87f27ba46723b84a277e19c4ab463d3

    Genesis Partners

    Genesis Partners has one of the strongest track records in the Israeli venture capital industry.
  • C2169ef792f97e1edefc61094f674221

    Gimv

    Independent investment company

Offices/Locations (1)

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  • ActivePath US Office

    112 W. 34th Street

    17th Floor

    New York, NY 10120

    USA

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