Founded:
January 1, 2004
Headquarters:
mem, TN
Description:
Millsberry is a video game created by General Mills as a marketing tool for promoting their products, services and company.
Categories:
Games, Curated Web
Website:
http://millsberry.com

Detailed Description

Update

Millsberry is an "advergame" hosted by General Mills. It is essentially a marketing tool used to showcase General Mills products. Users start out in the city of Millsberry by customizing their character. You can choose your own clothes, hairstyles and everything else. Once you've gotten your character down you need to choose a neighborhood to live in. The Millsberry map includes a multitudes of neighborhoods located near schools, parks and a downtown area. They are designed to closely resemble the neighborhoods of Millsberry users.

In Millsberry you can play games of many genres from snowboarding to karate to fishing. Good performances are rewarded with Millsbucks with which you can buy more clothes, toys, furniture or anything else sold in the virtual world. Keep your character in "good shape" by feeding it the right food and giving it exercise and you'll have a better chance of getting Millbucks.

Close competitors in the advergaming space include [Barbie Girls](crunchbase.com/company/barbiegirls) and CandyStand.com.

Past Team (1)

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Products (1)

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  • Cgr2cnxpq8cu6yjaelno

    Millsberry

    The Millsberry Kids' World is an international pre-school for children up to the age of five...

Offices/Locations (1)

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  • blake

    1457

    1327

    mem, TN 3086448

    USA

Competitors (2)

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  • 17c3751bc7dee1e587a49d49c9f54419

    Webkinz

    Webkinz offers plush pets and a virtual world for kids, where they can care for their pet and...
  • 887c48947a95c7abf82cc1d3bd99e5af

    Barbie Girls

    Barbie Girls is an online virtual world that provides videos, games and activities for girls aged...