Acquired by WPP on May 17, 2008
New York, NY
24/7 Real Media provides digital display marketing solutions for advertisers, agencies and publishers globally.
Geoff Judge, David Moore
Media, Advertising

Company Details


24/7 Real Media, Inc., a WPP company, provides digital display marketing solutions for advertisers, agencies and publishers globally. Behind every insight, there's the experience of 18 offices in 12 countries, billions of global advertising impressions served every month and a stellar reputation as a leader in the digital marketing industry.

24/7 Real Media continues to empower advertisers and publishers to engage their audiences. With its award winning Open AdStream® ad management platform that powers its Global Web Alliance media network, 24/7 Real Media takes targeting, tracking, and analytics to the next level across digital media. The 24/7 Real Media Global Web Alliance reaches hundreds of millions of unique users every month. The media network the most advanced targeting capabilities, which include behavioral targeting, demographic targeting, daypart targeting, retargeting, geodemographic, and psychographic targeting. The Global Web Alliance also delivers advertising in any format, including the most advanced rich media and video formats.

24/7 Real Media introduced Open AdStream technology in 1995 and offered ad serving into applications in 1999. By 2000, 24/7 Real Media was serving ads into games and first implemented two-screen integrated ad delivery into DTV and Web. In September 2004, 24/7 Real Media developed Behavioral Targeting applications and a Behavioral Targeting Network. Advanced developments in prioritization and yield management, as well as automated yield management in Open AdStream were introduced in March 2005. On July 12th, 2007, WPP, the largest global communications groups, completed its acquisition of 24/7 Real Media. Regularly scheduling updates to its technology, 24/7 Real Media announced Open AdStream 11 for seamless online revenue optimization in 2011.

Current Team (8)


Past Team (27)


Products (3)

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    Global Web Alliance

    24/7 Real Media’s global web alliance now fifth largest ad network in the U.S .
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    Decide DNA®

    Decide DNA® was added to CrunchBase in 2010
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    Open AdStream

    24/7 Open AdStream introduces a refreshed user interface for a new era in ad serving and ad...

Acquisitions (1)


Offices/Locations (1)

  • Headquarters

    132 West 31st Street

    New York, NY 10001


Competitors (2)

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    AdKiwi, an online ad solutions provider, offers a tech platform that enables media companies to...
  • 5080b546f5cbf7a613c7c72e1caaf30a

    Smart AdServer

    Smart AdServer provides publishers with an All-in-One ad technology platform, enabling to manage...

Customers (1)

  • Dxbvmitnrtj0kun3ic8r


    Ouyeaa is a web-search platform for booking leisure activities and bachelor parties.

Images (1)

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