Company Overview

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Status:
Acquired by WPP
Founded:
1995
Founders:
Geoff Judge, David Moore
Headquarters:
New York, NY
Categories:
Advertising
Description:
24/7 Real Media provides digital display marketing solutions for advertisers, agencies and publishers globally.

Detailed Description

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24/7 Real Media, Inc., a WPP company, provides digital display marketing solutions for advertisers, agencies and publishers globally. Behind every insight, there's the experience of 18 offices in 12 countries, billions of global advertising impressions served every month and a stellar reputation as a leader in the digital marketing industry.

24/7 Real Media continues to empower advertisers and publishers to engage their audiences. With its award winning Open AdStream® ad management platform that powers its Global Web Alliance media network, 24/7 Real Media takes targeting, tracking, and analytics to the next level across digital media. The 24/7 Real Media Global Web Alliance reaches hundreds of millions of unique users every month. The media network the most advanced targeting capabilities, which include behavioral targeting, demographic targeting, daypart targeting, retargeting, geodemographic, and psychographic targeting. The Global Web Alliance also delivers advertising in any format, including the most advanced rich media and video formats.

24/7 Real Media introduced Open AdStream technology in 1995 and offered ad serving into applications in 1999. By 2000, 24/7 Real Media was serving ads into games and first implemented two-screen integrated ad delivery into DTV and Web. In September 2004, 24/7 Real Media developed Behavioral Targeting applications and a Behavioral Targeting Network. Advanced developments in prioritization and yield management, as well as automated yield management in Open AdStream were introduced in March 2005. On July 12th, 2007, WPP, the largest global communications groups, completed its acquisition of 24/7 Real Media. Regularly scheduling updates to its technology, 24/7 Real Media announced Open AdStream 11 for seamless online revenue optimization in 2011.

Current Team (8)

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Past Team (27)

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Products (3)

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  • Sy3ajqjw9sn0gg0pjoyh

    Global Web Alliance

    24/7 Real Media’s global web alliance now fifth largest ad network in the U.S .
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    Decide DNA®

    Decide DNA® was added to CrunchBase in 2010
  • S03dq0z3dbztsb2ksrfz

    Open AdStream

    24/7 Open AdStream introduces a refreshed user interface for a new era in ad serving and ad...

Acquisitions (1)

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Offices/Locations (1)

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  • Headquarters

    132 West 31st Street

    New York, NY 10001

    USA

Competitors (2)

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  • 4d8ecb335b2073fe7121cb91c8699e3b

    AdKiwi

    AdKiwi, an online ad solutions provider, offers a tech platform that enables media companies to...
  • 5080b546f5cbf7a613c7c72e1caaf30a

    Smart AdServer

    Smart AdServer provides publishers with an All-in-One ad technology platform, enabling to manage...

Images (1)

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