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General Information

Websiteupfront.com
Twitter@upfrontvc
Phone310.785.5100
Employees
Founded1996

Funds

Total$1B
GRP I, 1/1996 $200M
GRP II, 4/2000 $400M
GRP III, 1/2008 $200M
GRP IV, 10/2012 $200M

Offices

Los Angeles, USA
2121 Avenue of the Stars
Suite 1630
Los Angeles, CA, 90067
USA

People

Managing Partner
Partner & Co - Founder
Partner
Partner and Co-Founder
Partner
Venture Partner
CFO
Principal
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Tags

Upfront Ventures

Upfront Ventures, previously GRP Partners, is an LA based Venture Capital firm that focuses on early stage investments (mostly Seed & Series A).

GRP, rebranded as Upfront Ventures in June 2013, has been operating since 1996, making investments in tech companies like Overture, CitySearch, BillMeLater, Envestnet, DealerTrack, CyberSource, Qualys, and HDI in that time. For the firm, the rebrand represents its movement toward a new, 21st-century style of investing, emphasizing openness and transparency.

Recent Milestones

Investments

Company Date Round Size Participants
Javelin 3/2014Venture Round$1.5M3
Deliv 2/2014Series A$4.5M6
Invoca 1/2014Series C$20M3
DataSift 12/2013Series C$42M7
Moonfrye 11/2013Seed$1.1M4
Seriously 11/2013Seed$2.35M2
MakeSpace 9/2013Seed$1.3M4
Deliv 9/2013Series A$6.85M2
Needly 8/2013Seed$988k1
Adore Me 7/2013Series B$8.5M3
ChowNow 6/2013Series A$1.19M1
Adly 5/2013Venture Round$2M2
Neverware 5/2013Seed$1M8
uParts 5/2013Series A$2M2
Moonfrye 4/2013Seed$2.5M4
DailyLook 4/2013Seed$2.5M7
Epoxy 3/2013Seed$2M4
ChowNow 1/2013Series A$3M4
Health Data Vision 1/2013Series A$2.5M1
ADOMIC (formerly YieldMetrics) 1/2013Seed$1.7M9
Maker Studios 12/2012Series C$36M7
Invoca 11/2012Venture Round$3.25M2
DataSift 11/2012Series B$15M5
textPlus 10/2012Series D$18M4
Gravity 10/2012Series B$10.6M3
NuORDER 10/2012Series A$3.06M9
ObjectLabs 10/2012Series B$5M5
Twice 8/2012Venture Round$4M15
Little Black Bag 8/2012Series B$8M3
Gradient X 6/2012Seed$3.75M9
Superb 6/2012Series C$7.76M2
Copilot Labs 6/2012Seed$2.05M1
DataSift 5/2012Series A$7.2M3
MyTime 5/2012Seed$3M12
Little Black Bag 2/2012Series A$2.75M3
awe.sm 12/2011Venture Round$4.25M5
Burstly 11/2011Venture Round$5.5M3
GoodRx 11/2011Seed$1.5M7
GumGum 10/2011Series C$7M3
Pose.com 10/2011Series A$3M3
Treehouse 10/2011Seed$600k7
TRUECar 9/2011Private Equity$100M10
DataSift 7/2011Series A$6M3
ObjectLabs 5/2011Series A$3M5
Kidlandia 2/2011Venture Round$2.5M2
textPlus 2/2011Series C$15M3
Seamless Receipts 2/2011Venture Round$1.5M4
Pose.com 1/2011Venture Round$1.6M3
Factual 12/2010Series A$25M6
awe.sm 12/2010Seed$1M3
Maker Studios 12/2010Series A$1.5M2
Invoca 11/2010Series B$4M2
Skyline Financial 10/2010Venture Round$8.2M1
Adly 5/2010Series B$5M3
Wave Crest Group 4/2010Venture Round$8.5M1
Burstly 3/2010Series A$1.8M3
Digital Air Strike 10/2009Venture Round$5.6M4
Adly 10/2009Seed$500k1
GumGum 7/2009Series B$2.6M2
Eagle Crest Energy 6/2009Venture Round1
Invoca 6/2009Series A$3.5M3
TRUECar 1/2009Series E$37.4M6
TRUECar 9/2008Series A5
mPay Gateway 9/2008Angel$6.75M2
Kyriba Corporation 5/2008Venture Round$7M2
Digital Air Strike 4/2008Series A2
Digital Air Strike 1/2008Series A$8M2
TeleFlip 1/2008Series B$4.9M1
mFoundry 10/2007Series C$15M6
Kyriba Corporation 3/2007Venture Round$14.4M2
CTSpace 12/2006Venture Round$5.3M2
Netsize 11/2006Series E$16.8M4
Emida 9/2006Venture Round$7.5M3
TeleFlip 8/2006Series A1
Actimagine 7/2006Series A€3M1
Mobiclip Inc. 5/2006Venture Round1
mFoundry 3/2006Series B$7.3M3
Bill Me Later 3/2006Series A$27.4M4
TRUECar 12/2005Series A1
HealthDataInsights 8/2005Series A$13.2M3
IFCO Systems 3/2004Venture Round1
Qualys 11/2003Series B1
Envestnet 8/2003Venture Round1
Prepay Technologies 3/2003Venture Round1
DealerTrack 4/2002Venture Round$10M1
Kyriba Corporation 5/2001Venture Round1
Prepay Technologies 7/2000Venture Round1
Envestnet 7/2000Venture Round1
iMotor.com 10/1999Venture Round1
LAST MINUTE NETWORK 5/1999Venture Round1
Overture Services 4/1999Venture Round1
Overture Services 12/1998Venture Round1
UGO Networks 11/1998Venture Round1
Cybersource 10/1998Venture Round1
iMotor.com 8/1998Venture Round1
Ticketmaster 11/1997Venture Round1
Citysearch 11/1997Seed1
Beyond.com 9/1997Venture Round1
Cybersource 9/1997Venture Round1
PF Changs 5/1997Venture Round1
Caribou Coffee Company 6/1995Venture Round1
Dick's Sporting Goods 4/1994Venture Round1
Dick's Sporting Goods 11/1993Venture Round1
Ulta Beauty 6/1993Venture Round1
PetSmart 9/1991Venture Round1
PetSmart 8/1991Venture Round1
Starbucks 2/1991Venture Round1
Office Depot 6/1989Venture Round1

Videos

Sources

  1. Citation Needed [add]
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  4. GRP Partners Hits $148.6M In New Fund, GRP IV (socaltech.com) [edit]
  5. Javelin raises $1.5M to help enterprises innovate without the bloat (venturebeat.com) [edit]
  6. Crowdsourced Delivery Startup Deliv Raises $4.5 Million In Strategic Funding (techcrunch.com) [edit]
  7. Call Marketing Company Invoca Raises $20M Round Led By Accel (techcrunch.com) [edit]
  8. Firehose Provider DataSift Raises $42M Led By Insight Venture Partners For Global and Non-Social Ambitions (techcrunch.com) [edit]
  9. Looking to help parents bridge the digital and physical, Moonfrye expands to Android and closes in on another $1.1M (pandodaily.com) [edit]
  10. Former Rovio Execs Raises $2.35M For Seriously, A New Casual Gaming Studio (techcrunch.com) [edit]
  11. MakeSpace, A Dropbox For Real Life Storage, Launches In New York Today, Having Raised $1.3M (techcrunch.com) [edit]
  12. Deliv Raises $6.85 Million To Bring Same-Day Delivery To A Store Near You (techcrunch.com) [edit]
  13. SEC (sec.gov) [edit]
  14. Fast Fashion Lingerie E-Tailer Adore Me Takes $8.5M In Series B Funding (techcrunch.com) [edit]
  15. ChowNow brings in $2M Series A extension, $1M venture debt to fuel rapid growth of its mobile ordering platform (pandodaily.com) [edit]
  16. Adly Raises $2M More As It Expands Tools For Social Media Celebrity Endorsements (techcrunch.com) [edit]
  17. Neverware Raises $1M To Keep Schools’ Computers Quick Like Lightning (techcrunch.com) [edit]
  18. UPARTS SECURES $2 MILLION SERIES-A FINANCING FROM GRP PARTNERS, FRASER MCCOMBS & OTHER INVESTORS (freshnews.com) [edit]
  19. Punky Brewster’s Moonfrye raises $2.5 million to deliver DIY activities to parents and kids (pandodaily.com) [edit]
  20. DailyLook Gets $2.5M From GRP Partners, Rachel Zoe, And Others To Be The Web’s Go-To For Fast Fashion (techcrunch.com) [edit]
  21. Epoxy Raises $2M in Venture Capital Funding (finsmes.com) [edit]
  22. ChowNow Raises $3M To Provide A Facebook And Mobile Food Ordering Platform For Restaurants (techcrunch.com) [edit]
  23. Citation Needed [add]
  24. YieldMetrics closes buzzy $1.7 million Seed round, delivers radical transparency to online advertising (pandodaily.com) [edit]
  25. With 2 Billion Video Views A Month, Maker Studios Raises $36 Million Round Led By Time Warner (techcrunch.com) [edit]
  26. RingRevenue Raises $3.25M in Funding (finsmes.com) [edit]
  27. DataSift Raises $15M To Help Businesses Mine And Analyze Social Data (techcrunch.com) [edit]
  28. TextPlus raises $18M as daily usage grows 350% since April (pandodaily.com) [edit]
  29. Gravity Raises $10.6M For Content Personalization And Marketing, Round Led by GRP Partners (techcrunch.com) [edit]
  30. NuOrder Raises $3M From CAA, Rachel Zoe, GRP To Bring The Wholesale Fashion Business Online (techcrunch.com) [edit]
  31. MongoLab explains why everyone loves MongoDB (and raises $5M) (gigaom.com) [edit]
  32. Disrupt San Francisco Early Bird Special news Comment 0 inShare14 Twice Raises $4M From IA, SV Angel And CrunchFund For Its Concierge-Style Secondhand Clothing Marketplace (techcrunch.com) [edit]
  33. Little Black Bag Raises $8M in Series B Funding (finsmes.com) [edit]
  34. Gradient X Raises $3.75 Million to Unlock Mobile Advertising, Because Someone Needs To (pandodaily.com) [edit]
  35. SEC (sec.gov) [edit]
  36. Citation Needed [add]
  37. DataSift Raises $7.2M For Powerful Social Data Analysis And Business Intelligence Platform (techcrunch.com) [edit]
  38. Redbeacon Founder Launches MyTime, A Booking And Ecommerce Platform For Local Services And Open Appointments (techcrunch.com) [edit]
  39. Little Black Bag Raises $2.75M From GRP, Chamath P., David Tisch And Others (techcrunch.com) [edit]
  40. awe.sm Raises $4m in Funding (finsmes.com) [edit]
  41. Burstly Raises $5.5M For In-App Ad Management; Launches Mobile Offer Mediation For iOS & Android (techcrunch.com) [edit]
  42. GoodRx Grabs $1M+ From SV Angel, Founders Fund & More To Help You Find Cheap Prescription Drugs (techcrunch.com) [edit]
  43. In-Image Ad Network GumGum Raises $7 Million From NEA, First Round And GRP (techcrunch.com) [edit]
  44. Photo Sharing App For Fashion Pose Raises $3 Million From True Ventures And Others (techcrunch.com) [edit]
  45. Web Design Community Treehouse Raises $600K From Reid Hoffman, Kevin Rose, And Others (techcrunch.com) [edit]
  46. Comment 0 inShare44 Car Price Comparison Company TrueCar Raises $200M+, Gears Up For IPO (techcrunch.com) [edit]
  47. TechCrunch (techcrunch.com) [edit]
  48. Cloud Database Provider MongoLab Raises $3 Million From Foundry, Baseline, And Others (techcrunch.com) [edit]
  49. Kidlandia Raises $2.5 Million To Create Personalized Fantasy Maps For Kids (techcrunch.com) [edit]
  50. GOGII Nabs $15 Million To Win At Social Messaging (techcrunch.com) [edit]
  51. E-Receipts Startup Seamless Receipts Raises $1.5 Million (businessinsider.com) [edit]
  52. Pose: A Photo Sharing App For Fashion And Shopping That Just Raised $1.6 Million (techcrunch.com) [edit]
  53. Dow Jones VentureWire (fis.dowjones.com) [edit]
  54. Citation Needed [add]
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  56. RingRevenue Dials Up $4 Million For Call Performance Marketing Platform (techcrunch.com) [edit]
  57. GRP Invests In Skyline To Capitalize On Mortgage Turmoil (fis.dowjones.com) [edit]
  58. TechCrunch Ad.ly Raises $5M Series B (techcrunch.com) [edit]
  59. Citation Needed [add]
  60. .App/Ads Gets A Makeover and $1.8 Million (techcrunch.com) [edit]
  61. ResponseLogixTM Closes $5.6 Million in New Funding (responselogix.com) [edit]
  62. With Fresh Funding And A Hollywood PR Firm, Will Ad.ly Define Twitter Advertising? (techcrunch.com) [edit]
  63. Image Licensing Network GumGum Grabs $2.6 Million And Is Growing Fast (techcrunch.com) [edit]
  64. Citation Needed [add]
  65. RingRevenue Raises $3.5 Million To “Track Calls Like Clicks” For Affiliate Networks (techcrunch.com) [edit]
  66. autonews.com [edit]
  67. pehub.com [edit]
  68. Tech support: MPay raises $6.7M (bizjournals.com) [edit]
  69. Kyriba Raises $7M (socaltech.com) [edit]
  70. Shasta Ventures Source [edit]
  71. ResponseLogix Gets $8 Million First Round For Online Automotive Leads; Both Belos Invest (paidcontent.org) [edit]
  72. Teleflip gets $4.9M to forward your emails as text messages (venturebeat.com) [edit]
  73. MFoundry, mobile financial services company, raises $15M more. (venturebeat.com) [edit]
  74. Cash Flow Managemenet ASP Kyriba Funded By French Bank (thealarmclock.com) [edit]
  75. Leading independent collaboration on-demand company Sword CTSpace raises $5.3 million in funding round (sword-ctspace.com) [edit]
  76. EDGAR [edit]
  77. Two Leading Electronic Prepaid Providers - Debisys and Emida Technologies - Merge and Raise $7.5... (allbusiness.com) [edit]
  78. TeleFlip Funding (demo.com) [edit]
  79. Video on Mobile: Actimagine raises 3M Euro from GRP Partners (mobiclip.com) [edit]
  80. Citation Needed [add]
  81. mFoundry Receives $7.3 Million in Series B Financing; GRP Partners Leads Round and Ignition (allbusiness.com) [edit]
  82. thealarmclock.com [edit]
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  84. GRP Partners Leads Series A Round Funding (healthdatainsights.com) [edit]
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Last Edited 4/15/14

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