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General Information


Peterson Ventures IV LP, 5/2012 $10.3M


2825 E. Cottonwood Parkway
Suite 400
Salt Lake City, UT, 84121


Managing Partner
Founding Partner


Peterson Ventures

Peterson Ventures aims to be the premier capital partner for entrepreneurs and founders of businesses. They invest in start-up companies that often have nothing more than a great idea or are not yet profitable. In general, they work best with companies that have the following characteristics:

  • Talented entrepreneur with collaborative attitude
  • Highly qualified management team
  • Unique product / service offering
  • Scalable business model
  • Clearly-defined exit opportunities
  • Low capital requirements to achieve profitability

Geography & Industries

They are focused primarily on investments in the West Coast and Mountain West regions of the United States. However, they will consider investments outside of this region if they fit well with their investment strategy. They do not specialize in making investments in any particular industry; however, they will not typically invest in pure technology startups outside of a defined business model and a clear go-to-market strategy.

Recent Milestones


Company Date Round Size Participants
Rocketmiles 1/2014Series A$6.5M6
HireVue 10/2013Series D$25M6
Vacation Listing Service 9/2013Series A$5M4
Outbox 7/2013Series A$5M9
Rocketmiles 4/2013Seed$2M3
DropShip 2/2013Venture Round$4.3M2
SmartAsset 10/2012Seed$1.5M4
HireVue 8/2012Series C$22M4
Therapydia 8/2012Series A$5M4
EcoScraps 7/2012Series A$1.5M3
HireVue 7/2010Series B$5M2
The American Academy 12/2009Series B$5.9M3



  1. Peterson Ventures Raises $10.25M For Second Fund ( [edit]
  2. Rocketmiles, A Service That Lets You Earn Airline Miles For Hotel Stays, Raises $6.5M Series A ( [edit]
  3. Video Interviewing Platform HireVue Grabs $25 Million From Sequoia For Deeper Push Into HR ( [edit]
  4. Vacation Listing Service Raises $5M Maveron, Bee, Meyer, Others ( [edit]
  5. Outbox, The Startup That Digitizes Your Postal Mail, Raises $5 Million Series A ( [edit]
  6. Skift: Rocketmiles raises $2 million to turn hotel stays into airline miles ( [edit]
  7. DropShip Commerce Raised $4.3M in Venture Funding ( [edit]
  8. SmartAsset Raises $1.5M To Help You With The Big Financial Decisions ( [edit]
  9. HireVue Lands $22 Million To Reinvent The Job Interview ( [edit]
  10. Therapydia Receives $5,000,000 Series A Financing Round ( [edit]
  11. EcoScraps Receives $1.5M in Series A Financing ( [edit]
  12. BusinessWire ( [edit]
  13. Austin Ventures Invests In Online High School Firm ( [edit]
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Last Edited 2/15/14

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