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General Information

Websitepeacockequity.com
Employees
Founded4/07

Funds

Offices

Corporate Headquarters
30 Rockefeller Plaza
51st Fl
New York, NY, 10112
USA

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Senior Vice President

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Peacock Equity

Peacock Equity is a global capital fund co-founded by GE Commercial Finance’s Media, Communications & Entertainment business and NBC Universal. The joint venture focuses on companies developing technologies, platforms or business models that are a strategic fit to NBC Universal and have high growth potential. Peacock Equity’s capital investments include advertising services, digital content and communities, and wireless and international platforms.

Milestones

Investments

Company Date Round Size Participants
Rubicon Project 9/09Series C$9M3
Greystripe 9/09Series C$2.5M1
BlogHer 5/09Series C$7M3
EveryZing 5/09Series C$8.25M5
4INFO 1/09Unattributed$20M6
Trion World Network 9/08Series C$70M6
BlogHer 7/08Series B$5M2
Bigpoint 6/08Series D€70M2
Loomia 4/08Series A$5M3
4INFO 10/07Series E1
IGA Worldwide 7/07Series B$25M6
Adify 4/07Series B$19M4

Videos

Sources

  1. Rubicon Project Lands $9 Million Third Round Led By NBCU (paidcontent.org) [edit]
  2. NBC’s VCs invest in mobile ad network Greystripe (venturebeat.com) [edit]
  3. BlogHer Raises $7 Million In Third Round (paidcontent.org) [edit]
  4. NBC Invests In Video Search Startup EveryZing And Signs Up As Its Biggest Customer (techcrunch.com) [edit]
  5. 4INFO Raises $20 Million For Ad-Supported Texting Campaigns (moconews.net) [edit]
  6. Trion Closes A Whopping $70 Million In Series C Funding (techcrunch.com) [edit]
  7. iVillage Enters Strategic Relationship with BlogHer (blogher.com) [edit]
  8. Bigpoint snapped up by NBC fund (ft.com) [edit]
  9. Loomia raises $5M to make recommendations (venturebeat.com) [edit]
  10. techcrunch.com [edit]
  11. igaworldwide.com [edit]
  12. Ad network Adify gets $19M to build out vertical ad network model (venturebeat.com) [edit]
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Last Edited 9/27/09

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