Peacock Equity

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Peacock Equity is a global capital fund co-founded by GE Commercial Finance’s Media, Communications & Entertainment business and NBC Universal. The joint venture focuses on companies developing technologies, platforms or business models that are a strategic fit to NBC Universal and have high growth potential. Peacock Equity’s capital investments include advertising services, digital content and communities, and wireless and international platforms.

Milestones

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  Peacock Equity invested in Rubicon Project. (9/22/09)
  Posted 9/22/09 at 10:51am
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  Peacock Equity invested in Greystripe. (9/2/09)
  Posted 9/2/09 at 10:32am
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  Peacock Equity invested in BlogHer. (5/14/09)
  Posted 5/14/09 at 8:34am
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  Peacock Equity invested in EveryZing. (5/11/09)
  Posted 5/11/09 at 5:30am
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  Peacock Equity invested in 4INFO. (1/22/09)
  Posted 1/22/09 at 1:34pm
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  Peacock Equity invested in Trion World Network. (9/23/08)
  Posted 9/23/08 at 8:58am
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  Peacock Equity invested in BlogHer. (7/16/08)
  Posted 7/16/08 at 9:46am
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  Peacock Equity invested in Bigpoint. (6/9/08)
  Posted 6/23/09 at 12:48am
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  Peacock Equity invested in Loomia. (4/1/08)
  Posted 4/2/08 at 7:58am
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  Peacock Equity invested in 4INFO. (10/1/07)
  Posted 10/31/07 at 4:05am
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  Peacock Equity invested in IGA Worldwide. (7/1/07)
  Posted 1/28/08 at 5:17am
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  Peacock Equity invested in Adify. (4/18/07)
  Posted 4/28/08 at 5:05pm

Investments

Videos

Sources

1. Rubicon Project Lands $9 Million Third Round Led By NBCU (paidcontent.org) [edit]
2. NBC’s VCs invest in mobile ad network Greystripe (venturebeat.com) [edit]
3. BlogHer Raises $7 Million In Third Round (paidcontent.org) [edit]
4. NBC Invests In Video Search Startup EveryZing And Signs Up As Its Biggest Customer (techcrunch.com) [edit]
5. 4INFO Raises $20 Million For Ad-Supported Texting Campaigns (moconews.net) [edit]
6. Trion Closes A Whopping $70 Million In Series C Funding (techcrunch.com) [edit]
7. iVillage Enters Strategic Relationship with BlogHer (blogher.com) [edit]
8. Bigpoint snapped up by NBC fund (ft.com) [edit]
9. Loomia raises $5M to make recommendations (venturebeat.com) [edit]
10. techcrunch.com [edit]
11. igaworldwide.com [edit]
12. Ad network Adify gets $19M to build out vertical ad network model (venturebeat.com) [edit]