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General Information

Websitepeacockequity.com
Employees
Founded4/2007

Funds

Offices

Corporate Headquarters
30 Rockefeller Plaza
51st Fl
New York, NY, 10112
USA

People

Founder and Co-Chair Board of Directors
Board Member
Senior Vice President

Tags

Peacock Equity

Peacock Equity is a global capital fund co-founded by GE Commercial Finance’s Media, Communications & Entertainment business and NBC Universal. The joint venture focuses on companies developing technologies, platforms or business models that are a strategic fit to NBC Universal and have high growth potential. Peacock Equity’s capital investments include advertising services, digital content and communities, and wireless and international platforms.

Recent Milestones

Investments

Company Date Round Size Participants
Rubicon Project 11/2010Venture Round$18M6
Vivox 7/2010Venture Round$2M1
Healthline Networks 4/2010Series C$14M3
Rubicon Project 9/2009Series C$9M3
Greystripe 9/2009Series C$2M1
BlogHer 5/2009Series C$7M3
RAMP Holdings 5/2009Series C$8.25M5
4INFO 1/2009Venture Round$20M6
Trion Worlds 9/2008Series C$70M6
BlogHer 7/2008Series B$5M2
Bigpoint 6/2008Series D€70M2
Loomia 4/2008Series A$5M3
Hotchalk 1/2008Venture Round$5M1
4INFO 10/2007Series E1
Trion Worlds 7/2007Series B$30M6
IGA Worldwide 7/2007Series B$25M6
Adify 4/2007Series B$19M4
WorldWide Biggies 4/2007Series A$9M4

Videos

Sources

    Vivox Receives $2M Investment from Peacock Equity (finsmes.com) [edit]
  1. Business Wire (businesswire.com) [edit]
  2. GE/NBC Universal’s Peacock Equity Invests in Vivox, Leader in Voice Chat (vivox.com) [edit]
  3. Health search engine Healthline raises $14M (venturebeat.com) [edit]
  4. Rubicon Project Lands $9 Million Third Round Led By NBCU (paidcontent.org) [edit]
  5. NBC's VCs invest in mobile ad network Greystripe (venturebeat.com) [edit]
  6. BlogHer Raises $7 Million In Third Round (paidcontent.org) [edit]
  7. NBC Invests In Video Search Startup EveryZing And Signs Up As Its Biggest Customer (techcrunch.com) [edit]
  8. 4INFO Raises $20 Million For Ad-Supported Texting Campaigns (moconews.net) [edit]
  9. Trion Closes A Whopping $70 Million In Series C Funding (techcrunch.com) [edit]
  10. iVillage Enters Strategic Relationship with BlogHer (blogher.com) [edit]
  11. Bigpoint snapped up by NBC fund (ft.com) [edit]
  12. Loomia raises $5M to make recommendations (venturebeat.com) [edit]
  13. EDGAR [edit]
  14. techcrunch.com [edit]
  15. TRION WORLD NETWORK, PUBLISHER AND DEVELOPER OF CONNECTED GAMES AND ENTERTAINMENT, RAISES 30 MILLION FROM GLOBAL MEDIA GIANTS, TOP VCS (trionworldnetwork.com) [edit]
  16. igaworldwide.com [edit]
  17. Ad network Adify gets $19M to build out vertical ad network model (venturebeat.com) [edit]
  18. WorldWide Biggies Raises (m (gigaom.com) [edit]
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Last Edited 2/20/14

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