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General Information
DescriptionEarly stage enterprise cloud & mobile VC


Illuminate Ventures I, 10/2013 $20M
Illuminate Ventures Spotlight Fund, 5/2011


Bay Area
6114 La Salle Avenue #323
Oakland, CA, 94611


Founder &Managing Partner
Venture Partner
Chief Financial Officer
Venture Advisor
Strategic Portfolio Advisor
Venture Advisor


Illuminate Ventures

Illuminate Ventures is an early-stage VC focused exclusively on enterprise cloud-computing companies. We don’t rely on “pattern recognition” or following the herd. Our sweet spot is as the first institutional investor leading $1-3 million priced rounds of financing. 

Our team is made up of experienced investors with prior operational success, complemented by a world class, 40+ Business Advisory Council. We’ve been there ourselves and work closely with founders to support them in building truly great companies and teams.

Illuminate’s results speak for themselves. As an early investor in companies like BrightEdge and Xactly, we have helped them grow their revenue from zero to tens of millions. Prior successful exits as both founders and investors include Vivant (acq EVLV/ORCL), Scopus (IPO), WildPockets (acq ADSK).

Recent Milestones


Company Date Round Size Participants
Hoopla Software 2/2014Series B$8M3
Opsmatic 6/2013Seed$3M6
BrightEdge 6/2013Series D$42.8M5
Influitive 12/2012Series A$7.55M7
Yozio 9/2012Seed2
Influitive 8/2012Seed$3.75M10
Hoopla Software 6/2012Series A$2.8M3
BrightEdge 3/2012Series C$12.6M4
CalmSea 1/2011Venture Round1
Xactly Corp 7/2010Series E$7.5M6
BrightEdge 3/2010Series B$6.5M3
Red Aril 7/2009Venture Round3
Wild Pockets 5/2009Venture Round2
BrightEdge 8/2008Series A1
Xactly Corp 4/2008Series D$30M7
Xactly Corp 4/2007Series C$15M2
Xactly Corp 3/2006Series B$8M5



  1. Illuminate Ventures Gathers $8.5M Toward Debut Fund ( [edit]
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  4. Trinity leads Hoopla’s Series B ( [edit]
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  6. BrightEdge Raises $42.8M For Content Marketing And SEO ( [edit]
  7. Influitive Raises Another $7.3M To Bring The Peer-To-Peer Model To Marketing ( [edit]
  8. Webb Investment Network Source [edit]
  9. Influitive inks $3.75m seed funding from NEA, CommonAngels ( [edit]
  10. Hoopla Closes $2.8 Million Series A Financing, Adds More Than 25 New Customers ( [edit]
  11. SEO Service BrightEdge Raises $12.6M ( [edit]
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  13. Sales compensation manager Xactly raises $7.5M more ( [edit]
  14. BrightEdge lands $6.5M more for SEO management platform ( [edit]
  15. Red Aril Company Overview ( [edit]
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  18. Sales management company Xactly raises $30M ( [edit]
  19. Xactly raises $15 million for online sales compensation ( [edit]
  20. Xactly Corporation Secures $8 Million Series B Funding Led by Outlook Ventures and Spinner Asset Management, LLC ( [edit]
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Last Edited 4/2/14

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