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General Information

Websitegreycroftpartners...
Twitter@greycroftvc
Phone212 756-3508
Employees
Founded2/2006

Funds

Total$393M
Greycroft Partners II, 4/2010 $131M
Greycroft Partners I, 1/2006 $75M
Annex Fund I, 3/2012 $12.6M
Greycroft III, 11/2012 $175M

Offices

Headquaters
598 Madison Avenue (b/w 57th and 58th streets)
New York, NY, 10022
USA
Santa Monica, USA
100 Wilshire Blvd
Suite 1830
Santa Monica, CA, 90401
USA

People

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Greycroft Partners

Greycroft Partners is a venture capital partnership, formed to invest in promising digital media companies. We serve the founders and investors who have chosen us as their partners, and help them to build large, successful businesses.

Greycroft was founded in 2006 based on two realizations. First, advances in technology have allowed companies to scale with less direct investment. Second, large venture funds have a tendency to over-capitalize early stage companies, eliminating many likely exit opportunities. This is not done in a malicious way, but it is the natural outcome of large fund economics. These two realizations led us to create a new type of venture firm that was intentionally small but had the network and access of a first tier venture fund.

We set out to prove this concept in 2006, raising $75 million from corporate executives around the world. Our first fund made 34 investments, including many successful business and consumer-focused companies, and is now among the top performing venture capital funds of its vintage. In 2010 Greycroft closed its second fund with an additional $130 million, including many of the same investors, as well as participation from leading institutions. The mission, team, and strategy remain the same.

Greycroft invests between $500,000 and $5 million at inception, and will increase on a staged basis to double that amount over time. We invest alone or alongside other firms, and will accept a board seat when appropriate, although a board seat is not a prerequisite when syndicating with others.

Our portfolio companies benefit from active, hands-on assistance in all phases of expansion, including marketing, finance, and management development. With offices in New York and Los Angeles, we also leverage an extensive network of media and technology industry connections to help our investees gain visibility, build strategic relationships, and successfully bring their products to market.

Recent Milestones

Investments

Company Date Round Size Participants
Ceros 4/2014Venture Round$6.2M3
Buzz Points 4/2014Venture Round$19M3
Azimo 3/2014Series A$10M6
Daily Secret 1/2014Series B$1.25M3
Amplify.LA 1/2014Series B$8.1M15
The Dodo 1/2014Seed$2M6
ThisClicks 1/2014Series A$4M3
Vidible 1/2014Series A$3.35M2
Plain Vanilla 12/2013Series B$22M6
Floored 12/2013Series A$5.26M5
Highlight 12/2013Venture Round$4M6
Moonfrye 11/2013Seed$1.1M4
Trustev 10/2013Seed$3M7
Layer 10/2013Seed$6M9
Nomi 10/2013Series A$10M4
Fisoc 9/2013Series D$21M4
BetterCloud 9/2013Series B$6M5
App Annie 9/2013Series C$15M5
TagMan 8/2013Venture Round$5M3
Sulia 7/2013Series B$6M5
Kaleo Software 7/2013Seed$1.5M5
Combatant Gentlemen 6/2013Seed$1.84M8
Vitals (vitals.com) 6/2013Series C$22M4
Wochit 5/2013Series A$4.75M3
Merchantry 5/2013Series B$7M3
Moonfrye 4/2013Seed$2.5M4
Skimlinks 4/2013Private Equity4
Plain Vanilla 4/2013Series A$2.5M6
Nativo 4/2013Series A$4.45M3
The RealReal 4/2013Series B$14M8
Playdek 3/2013Series A$3.8M7
NewsCred 3/2013Series B$15M4
PeopleLinx 3/2013Series A$3.2M3
Epoxy 3/2013Seed$2M4
Fortumo 2/2013Series A$10M2
Nomi 2/2013Seed$3M10
Livefyre 2/2013Series C$15M5
BetterCloud 1/2013Series A$5.05M5
Maker Studios 12/2012Series C$36M7
Fisoc 12/2012Series C$5M4
Koding 12/2012Series B$7.53M3
JW Player 11/2012Venture Round$5M2
PlumTV 10/2012Venture Round$4.4M8
NuORDER 10/2012Series A$3.06M9
Scopely 9/2012Venture Round$8.5M18
Braintree 9/2012Series B$35M4
Nimble TV 9/2012Series A$4.5M3
NiftyThrifty 8/2012Venture Round$2M5
etouches 8/2012Series B$7.75M3
App Annie 8/2012Series B$6M6
Netsertive 8/2012Series B$7.3M3
AwesomenessTV 8/2012Series A$3.5M8
Playdek 8/2012Angel$1.25M5
The RealReal 7/2012Series A$7.5M3
BalconyTV 7/2012Series A$750k3
BaubleBar 7/2012Series A$4.5M2
33Across 7/2012Series C$13.1M9
Performance Horizon Group 7/2012Venture Round$3.1M2
Openbucks 7/2012Series A$4.8M13
SteelHouse 7/2012Venture Round$8.25M6
Kingmaker 6/2012Seed1
Fisoc 6/2012Venture Round$4.37M2
elicit 5/2012Series A$1.5M3
Koding 3/2012Series A$2M3
Fight My Monster 3/2012Seed$2.1M6
Media Armor 2/2012Series A$1.53M8
Parent Media Group 2/2012Partial Close$515k3
Performance Horizon Group 1/2012Series B2
Joyent 1/2012Series D$85M7
Klout 1/2012Series C$30M12
Supernova 2012Series A$6M3
SteelHouse 12/2011Series B$6.3M4
Radiate Media 11/2011Series B$22M3
Nimble TV 10/2011Seed$1.65M3
TagMan 10/2011Venture Round$5M2
Livefyre 10/2011Series B$4.5M8
Trunk Club 9/2011Series A$11M4
Venmo 8/2011Series A4
Lucid Commerce (PrecisionDemand) 7/2011Series C$8M4
Pulse 6/2011Series A$9M4
GameSalad 3/2011Series A$6.1M10
TagMan 1/2011Series A$2.25M2
Klout 1/2011Series B$8.5M13
CrowdComputing Systems 2011Series A$2.3M2
Netsertive 12/2010Series A$4.48M2
Maker Studios 12/2010Series A$1.5M2
Salesforce Buddy Media 10/2010Series C$23M4
Pulse 10/2010Seed$800k5
LocalResponse 9/2010Venture Round$1M2
Merchantry 9/2010Series A$8.9M2
OggiFinogi 8/2010Series A$2M3
Livefyre 7/2010Series A$800k8
Extreme Reach 6/2010Series B$9M3
Resonate 6/2010Series A$5M3
uSamp 6/2010Series C$10.3M3
etouches 6/2010Series A3
Babble 5/2010Series B$3M4
Adly 5/2010Series B$5M3
Klout 4/2010Series A$1.5M18
Tynt 4/2010Series B$8M5
Lucid Commerce (PrecisionDemand) 4/2010Series B$5M2
Panvidea 3/2010Series A$2.7M2
Vizu Corporation 12/2009Series A$6.75M4
Sometrics 10/2009Series B$4M3
Babble 5/2009Series A$1.25M1
Extreme Reach 3/2009Series A$1.1M1
Extreme Reach 1/2009Series A$1.5M3
uSamp 1/2009Series B$3M2
MoVoxx 10/2008Series A4
LocalResponse 10/2008Series A$3.2M4
WideOrbit 10/2008Series D$10M4
Sportgenic 9/2008Series B$10M4
Marketbright 8/2008Series A2
Crowd Fusion 7/2008Series A$3M3
Sportgenic 7/2008Series A$1.49M3
LicenseStream 6/2008Series B$11M4
Ladies Who Launch 6/2008Venture Round1
Sometrics 5/2008Series A$1.55M3
DigiSynd 5/2008Seed3
Health Plan One 4/2008Series A$6.5M5
Salesforce Buddy Media 4/2008Series B$6.5M5
WideOrbit 2/2008Series C$14.5M6
Vitals (vitals.com) 1/2008Series A$4M4
Vuze 12/2007Series C$20M5
Takkle 11/2007Series A$7M3
Collective 10/2007Series A2
The Huffington Post 9/2007Series B$5M4
Doppelganger 8/2007Series D$11M5
Reloaded Games, Inc. 6/2007Series B$16M6
OnePIN 6/2007Series B$8M3
Pump Audio 6/2007Series A$2.5M3
WorldWide Biggies 4/2007Series A$9M4
LicenseStream 2/2007Series A3
Vizu Corporation 1/2007Series B$2.9M2
Vuze 12/2006Series B$12M4
The Huffington Post 8/2006Series A$5M4

Videos

Sources

  1. SEC D (sec.gov) [edit]
  2. SEC D/A (greycroftpartners.com) [edit]
  3. Greycroft Builds $12.6M Annex For Fund I Follow-on Investments (fis.dowjones.com) [edit]
  4. Greycroft Partners Closes VC Fund at $175M (finsmes.com) [edit]
  5. Ceros raises $6.2 million to take on Adobe's creative cloud (tech.fortune.cnn.com) [edit]
  6. Buzz Points Raises $19M at $65M Valuation, With Help From Discover (pevc.dowjones.com) [edit]
  7. Azimo Raises $10M Series A Led By Greycroft Partners To Expand Money Transfer Service (techcrunch.com) [edit]
  8. Daily Secret Raises $1.25M To Bring Its Email Newsletters To Africa, Other Markets (techcrunch.com) [edit]
  9. As The LA Tech Scene Heats Up, Accelerator Amplify Raises $8 Million (techcrunch.com) [edit]
  10. Isabel Lerer launches The Dodo with almost $2 million in seed funding (pulse2.com) [edit]
  11. ThisCLICKS Receives $4M in Series A Funding (finsmes.com) [edit]
  12. Video Syndication Startup Vidible Raises $3.35M Round Led By Greycroft (techcrunch.com) [edit]
  13. Plain Vanilla Games, Maker Of Ultra-Hot Trivia App QuizUp, Raises Another $22 Million From Sequoia (techcrunch.com) [edit]
  14. Floored Raises $5.26 Million To Make More 3D Scans For Real Estate With Its Kinect-Like Sensors (techcrunch.com) [edit]
  15. Highlight Raises $4 Million From DFJ, Releases Version 2.0 Of Its Location-Based Social Networking App (techcrunch.com) [edit]
  16. Looking to help parents bridge the digital and physical, Moonfrye expands to Android and closes in on another $1.1M (pandodaily.com) [edit]
  17. Trustev Closes $3M Seed Funding Round (finsmes.com) [edit]
  18. Communications Platform For Mobile And Web Apps And TC Disrupt Winner Layer Raises $6 Million (techcrunch.com) [edit]
  19. Nomi Raises $10M, Accel-Led Round To Bring Online Marketing Data To Offline Businesses (techcrunch.com) [edit]
  20. SEC (sec.gov) [edit]
  21. BetterCloud Raises $6M in Series B Funding (pandodaily.com) [edit]
  22. App Annie Scores $15 Million Series C From Sequoia & Others For Further Global Expansion (techcrunch.com) [edit]
  23. TagMan Raises US$5M in Funding (finsmes.com) [edit]
  24. Sulia Says Its Homegrown Social Network Is Growing, Raises $6 Million (allthingsd.com) [edit]
  25. Kaleo Closes $1.5M Funding (finsmes.com) [edit]
  26. Men’s Clothing Startup Combat Gent Raises $1.84 Million From Tony Hsieh’s VegasTechFund And Others (techcrunch.com) [edit]
  27. Vitals Raises $22M In Series C Funding (finsmes.com) [edit]
  28. Video News Specialist Wochit Raises $4.75 Million From Redpoint, Cedar Fund, And Greycroft (techcrunch.com) [edit]
  29. Merchantry Raises $7M in Series B Financing (finsmes.com) [edit]
  30. Punky Brewster’s Moonfrye raises $2.5 million to deliver DIY activities to parents and kids (pandodaily.com) [edit]
  31. Skimlinks Raises Growth Funding Led by Greycroft Partners, Opens Japanese Site (techcrunch.com) [edit]
  32. Plain Vanilla Scores $2.4M Series A To Turn Its Multiplayer Quiz Games Into Something More (techcrunch.com) [edit]
  33. SEC (sec.gov) [edit]
  34. prnewswire.com [edit]
  35. Playdek Closes $3.8M Series A To Build A Digital Community Where Tabletop Gamers Can Feel At Home (techcrunch.com) [edit]
  36. NewsCred Raises $15M To Build Marketing Campaigns From High Quality Content (techcrunch.com) [edit]
  37. PeopleLinx Picks Up $3.2M Series A (pevc.dowjones.com) [edit]
  38. Epoxy Raises $2M in Venture Capital Funding (finsmes.com) [edit]
  39. Fortumo Raises ~$10M From Intel Capital, Greycroft To Take On Bango And More In Carrier Billing; Inks Deals With China Mobile And Vodafone (techcrunch.com) [edit]
  40. Nomi Raises $3M To Help Retailers Understand Their Customers, Online And Offline (techcrunch.com) [edit]
  41. Social Commenting Platform Livefyre Raises $15M To Scale Mobile Experiences, Moderating Features And More (techcrunch.com) [edit]
  42. With 15K Businesses On Board, BetterCloud Lands $5M To Help Accelerate The Adoption Of Google Apps In The Enterprise (techcrunch.com) [edit]
  43. With 2 Billion Video Views A Month, Maker Studios Raises $36 Million Round Led By Time Warner (techcrunch.com) [edit]
  44. Fisoc Closes its C Round of Funding for a Total of $5 Million (reuters.com) [edit]
  45. Koding Raises $7.25 Million More, Matrix Partners’ Josh Hannah Joins The Board (techcrunch.com) [edit]
  46. LongTail Raises $5 Million to Take on Web Video Heavyweights (allthingsd.com) [edit]
  47. With $4.4M in new funding, PLUM TV relaunches as an online and offline TV network for the “mass affluent” (pandodaily.com) [edit]
  48. NuOrder Raises $3M From CAA, Rachel Zoe, GRP To Bring The Wholesale Fashion Business Online (techcrunch.com) [edit]
  49. Confirmed: Scopely’s New $8.5M Funding Round Was Not Wrapped In Bacon (techcrunch.com) [edit]
  50. Payments Platform Braintree Raises $35M From NEA, Accel To Take On PayPal And Square (techcrunch.com) [edit]
  51. SEC (sec.gov) [edit]
  52. NiftyThrifty Raises $2 Million From Tribeca Venture Partners, Others (techcrunch.com) [edit]
  53. etouches Raises $7.75 Million Growth Financing to Support Continued and Rapid Expansion (freshnews.com) [edit]
  54. Much-Cited Analytics Tool App Annie Raises $6M (allthingsd.com) [edit]
  55. Netsertive Grabs $10M for Local Advertising (pevc.dowjones.com) [edit]
  56. OMG! AwesomenessTV closes $3.5M Series A round (paidcontent.org) [edit]
  57. SEC (sec.gov) [edit]
  58. Citation Needed [add]
  59. YouTube Sensation BalconyTV Secures Funds From Polaris, Lerer And Greycroft (techcrunch.com) [edit]
  60. BaubleBar Raises $4.5M From Accel And Greycroft For Affordable Designer Jewelry (techcrunch.com) [edit]
  61. 33Across Secures $13.1 Million in Funding to Accelerate Growth (marketwire.com) [edit]
  62. Performance Horizon Group Raises $3.1M in Funding (finsmes.com) [edit]
  63. Gift Card Payment Network Openbucks Raises $4.8 Million Series A, Led By Yahoo Co-Founder Jerry Yang (techcrunch.com) [edit]
  64. SteelHouse Takes in $8.25 Million to Expand Best-in-Class Behavioral Analytics and Real Time Ad Targeting Platform (pandodaily.com) [edit]
  65. greycroft.com [edit]
  66. SEC (sec.gov) [edit]
  67. elicit Raises $1.5M in Series A Funding (finsmes.com) [edit]
  68. Koding Launches With $2 Million in Funding to Make Software Development Easy and Free (marketwire.com) [edit]
  69. Fight My Monster Borrows From The Angry Birds Playbook – Merchandise And Movies Up Next? (techcrunch.com) [edit]
  70. Media Armor Announces Series A! (mediaarmor.com) [edit]
  71. SEC (sec.gov) [edit]
  72. Performance Horizon Group Raises Second Venture Capital Funding (finsmes.com) [edit]
  73. Cloud Computing Software Company Joyent Raises $85 Million To Pursue Global Growth (techcrunch.com) [edit]
  74. Kleiner Leads Klout’s Latest “$30 Million” Funding Round (techcrunch.com) [edit]
  75. Citation Needed [add]
  76. SteelHouse Closes $6.3 Million Series B Financing (freshnews.com) [edit]
  77. Matchbin raises $22M, rebrands as Radiate Media – The company acquires NAVTEQ’s Radio and Television Group and gets a new CEO (radiatemedia.com) [edit]
  78. Citation Needed [add]
  79. TagMan Raises $5 Million To Track Online Ad Campaigns (techcrunch.com) [edit]
  80. Gigaom (gigaom.com) [edit]
  81. Personal Styling And Retail Platform For Men Trunk Club Raises $11 Million (techcrunch.com) [edit]
  82. Venmo Blog (tmblr.co) [edit]
  83. Lucid Commerce Raises $8M in Series C Financing (finsmes.com) [edit]
  84. Pulse Raises $9 Million in Series A Financing from NEA, Greycroft Partners and Lerer Ventures (reuters.com) [edit]
  85. GameSalad Raises $6.1 Million For iPhone And iPad Game Creation Tool (techcrunch.com) [edit]
  86. Tag Management System TagMan closes $2.3 Million Series A Investment, Led by Greycroft Partners (blog.tagman.com) [edit]
  87. TechCrunch (techcrunch.com) [edit]
  88. CrowdComputing Systems Raises $5 Million Series B from iNovia Capital (finance.yahoo.com) [edit]
  89. SEC (sec.gov) [edit]
  90. Citation Needed [add]
  91. Buddy Media Announces $23 Million Series C Funding (buddymedia.com) [edit]
  92. Pulse Takes An Angel Round, But Where Are The Angels? (techcrunch.com) [edit]
  93. Citation Needed [add]
  94. SEC (sec.gov) [edit]
  95. Rich Media Marketer OggiFinogi Raises $2 Million For Real-Time Efforts (paidcontent.org) [edit]
  96. Livefyre raises $800K to break down comment silos (social.venturebeat.com) [edit]
  97. Extreme Reach secures $9M for streamlined video ad management (venturebeat.com) [edit]
  98. Online Targeting Company Resonate Networks Raises $5 Million (techcrunch.com) [edit]
  99. Online Panel Company uSamp Raises $10 Million From OpenView Venture Partners (techcrunch.com) [edit]
  100. Online Event Management Software Company Etouches Raises Funding (techcrunch.com) [edit]
  101. Babble lands $3M for online parenting advice (venturebeat.com) [edit]
  102. TechCrunch Ad.ly Raises $5M Series B (techcrunch.com) [edit]
  103. Klout Raises $1.5 Million To Measure Influence And Authority On Twitter (techcrunch.com) [edit]
  104. Tynt Gets $8 Million For Ctrl-C Action (techcrunch.com) [edit]
  105. Northwest Innovation (nwinnovation.com) [edit]
  106. Panvidea Secures Additional $2 Million in Series A Financing (panvidea.com) [edit]
  107. Silicon Alley Insider (businessinsider.com) [edit]
  108. Sometrics Raises $4 Million For Social Analytics And Advertising Platform (techcrunch.com) [edit]
  109. Parenting Site Babble Raises $1.25 Million (washingtonpost.com) [edit]
  110. paidcontent.org [edit]
  111. Extreme Reach grabs $1.5M for video advertising (venturebeat.com) [edit]
  112. United Sample Raises $3 Million Series B (marketwire.com) [edit]
  113. Second Birthday Brings Series A Funding to SMS Innovator MoVoxx Second Birthday Brings Series A Funding to SMS Innovator MoVoxx [edit]
  114. VC Funding: 2014 Source [edit]
  115. paidContent (paidcontent.org) [edit]
  116. Sportgenic Press Release (sportgenic.com) [edit]
  117. MARKETBRIGHT RAISES SERIES A FUNDING AND EXPANDS BOARD (marketbright.com) [edit]
  118. Velocity Interactive Group Press Release (fusecapital.com) [edit]
  119. SEC Filing (sec.gov) [edit]
  120. ImageSpan Inc. Secures $11 Million Financing from Group Led by Bertelsmann Digital Media Investments (imagespan.com) [edit]
  121. Greycroft Partners LLC (greycroftpartners.com) [edit]
  122. First Investment For MailRoom Fund Is Social Network Analytics Startup (techcrunch.com) [edit]
  123. greycroftpartners.com [edit]
  124. prnewswire.com [edit]
  125. Buddy Media raises $6.5 million, launches ad network (news.com) [edit]
  126. Reuters (reuters.com) [edit]
  127. Vitals.com Closes on $4 Million in Financing, Fueling Accelerated Growth and Building on the Company's Rapid Expansion (biz.yahoo.com) [edit]
  128. techcrunch.com [edit]
  129. pehub.com [edit]
  130. collective-media.com [edit]
  131. HuffingtonPost Raises Another $5 Million; Same Investors Including Pittman (paidcontent.org) [edit]
  132. thealarmclock.com [edit]
  133. K2 Network Secures $16M in Series B Funding led by Intel Capital (intel.com) [edit]
  134. OnePIN® Closes Series B Financing (onepin.com) [edit]
  135. thealarmclock.com [edit]
  136. WorldWide Biggies Raises (m (gigaom.com) [edit]
  137. ImageSpan Secures Series A Financing, Led by Greycroft Partners (ventureloop.com) [edit]
  138. answers.vizu.com [edit]
  139. paidcontent.org [edit]
  140. HuffingtonPost, politics blog site, raises $5M more to target elections (venturebeat.com) [edit]
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