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General Information
Descriptionprivate equity



4200 Northside Parkway, N.W.
Building One, Suite 100
Atlanta, GA, 30327


Managing Director
Managing Director
Managing Director
Managing Director
Managing Director
Vice President
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C&B Capital

Our firm was founded in 1996 by Ed Croft and Ted Bender, each having spent more than 20 years as investment bankers at The Robinson-Humphrey Company, Inc., a large, Atlanta-based investment banking and brokerage firm. The two saw an opportunity in the marketplace to utilize the experience and relationships they had developed while completing over 1,000 corporate finance engagements in a wide range of industries to help middle-market and emerging growth companies achieve their financial and strategic goals. Our clients rely on us for our expertise, derived from more than 100 years of collective experience at recognized investment banking firms, our disciplined approach to execution, and our many relationships with equity and debt providers throughout the United States. Croft & Bender is a registered broker/dealer and a member of the Financial Industry Regulatory Authority and the Securities Investor Protection Corporation.

Recent Milestones


Company Date Round Size Participants
PeopleMatter 10/2013Series E$16M7
REACH Health 6/2013Private Equity$4.4M3
PeopleMatter 3/2013Series D$19M6
REACH Health 4/2012Series B$4M3
PeopleMatter 5/2011Series B$7.2M4 3/2011Series C$27M4
ControlScan 6/2010Series B$3.5M2 1/2009Series B$5M3 7/2006Series A$9M3



  1. PeopleMatter Raises $16M in Series E Funding ( [edit]
  2. REACH Health Secures $7.4 Million in Funding ( [edit]
  3. Hourly Worker Software Platform PeopleMatter Raises $19M From Scale Venture Partners ( [edit]
  4. REACH Health Secures $4M in Series B Funding ( [edit]
  5. PeopleMatter Secures $7.2 Million in Series B Financing Led by Noro-Moseley Partners Leading Talent Management Provider for the Service Industry to Accelerate Growth and Fuel Active Product Pipeline ( [edit]
  6. Snags $27 Million Series C From August Capital, Others ( [edit]
  7. ControlScan Closes $3.5 Million in Series B Round of Funding ( [edit]
  8. Citation Needed [add]
  9. Citation Needed [add]
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Last Edited 12/16/13

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