| Website | zooppa.com |
| Blog | blog.zooppa.com |
| Category | Advertising |
| Employees | 18 |
| Founded | 2007 |
| Description | Social advertising |
Zooppa connects people to firms, in order to provide the latter with marketing stuff, such as videos, ads, music, covers, prints created by the former. For each company that Zooppa partners with, a new contest is launched for users to compete in. Companies develop a creative brief describing their brand’s attributes, the target audience, and the objectives of the campaign. Community members (known as Zooppers) are then involved into a competition to create ads. Once Zoopers upload their content the Zooppa community votes to determine the winners. Zooppa awards cash prizes to the creators of the highest rated ads. Additional prizes are also awarded by the brands themselves and by Zooppa’s staff. Zooppa plays as an an intermediary between the authors of content and companies. Zooppa guarantees a pricing range from a minimum to a maximum value, in which the interests of both users and companies can be satisfied.
