| Website | zong.com |
| Blog | blog.zong.com |
| Category | Mobile/Wireless |
| Phone | (650) 362 0434 |
| Employees | 60 |
| Founded | 11/00 |
| Description | Frictionless mobile payments |
| Total | $12.5M |
| Series A, 7/05 Newbury Ventures | $5M |
| Series B, 2/07 Advent Venture Partners | $7.5M |
Zong is a mobile payment system for monetizing Web audiences. Zong enables Web publishers to reach 500+ million mobile users on 64 carriers in 13 countries worldwide. Web companies successfully use Zong as an add-on or alternative monetization tool to traditional advertising. In addition to its developer platform, Zong launched a new hosted payment solution, ZongPay, and is now boosting revenues for many leading social network apps, gaming, dating, classifieds and virtual worlds services.
Zong also develops turnkey applications, to accompany the mobile payment platform, that can be quickly customized and launched. The Zong API allows publishers to serve and bill customers through a variety of apps beyond basic SMS interaction.
The company’s revenue model expects publishers to charge customers for use of the apps and the billing mechanism is built into Zong. Mobile carriers take 40 to 50% of revenue from the apps, Zong will take less than 10%, with the rest going to the publishers.
From Beet.tv
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