|Venture Round, 9/2011 |
Zhenai.com is the world’s largest provider of integrated Internet and telephone matchmaking services to the Chinese-speaking single men and women who live in China and 14 other countries and regions.Its services primarily target the 25 to 45 age group.
Zhenai.com has its roots in 96333.com, a free dating site created in May 1998, which was acquired by Dr. Song Li, an investment banker-turned serial entrepreneur and his business partner in January 2005. Subsequently he transformed the site into the current service model of integrated Internet and telephone matchmaking. The new site was launched in August 2005 with the new brand name of Zhenai.com, which means in Chinese “cherished love”. In November 2006, Roger Chen, a former executive at Dell China, joined Zhenai.com as a co-founder and general manager.
Zhenai.com has developed into the most established brand among China’s urban professionals who use online dating services to look for long-term relationships. Most of its members are university-educated and urban professionals. SinoFriends Inc., the operator of zhenai.com, is financially backed by a group of international investment funds: Bridger Capital (the U.S.), MC Capital (Japan) and SEAVI Advent (Singapore).zhenai.com has more than 58 million registered users.
Zhenai.com is headquartered in the city of Shenzhen near Hong Kong, and has an office in Beijing and Xiamen. Its major competitors include Jiayuan.com and Baihe.com.