|Series B, 4/2010 |
Emergence Capital Partners
OPENAIR Equity Partners
Zettics (formerly Ground Truth) provides precise measures of Mobile Internet usage. As the only mobile measurement company to use True Viewâ„¢, a patent-pending, census-based methodology to provide actual usage data aggregated from millions of subscribers, Zettics allows mobile operators, publishers and marketers to better understand and optimize their businesses, and sets the standard for Mobile Internet measurement.
As the mobile medium continues to mature, the methods used to measure it must evolve as well. Estimates and projections no longer suffice when millions of dollars are being spent by advertisers, publishers and mobile operators. Zettics measures actual Mobile Internet usage, resulting in data that can be trusted by stakeholders in the mobile media industry.
True View, Zettics’s census-based mobile measurement methodology, captures the full extent of Mobile Internet activity data and provides the precise, actionable measures needed to justify mobile media spending and spur its growth.
Working in partnership with mobile operators and other data partners, Zettics protects the privacy of mobile subscribers, while providing services to the operators that allow them to optimize their networks, better understand their audiences and create better partnerships with advertisers and publishers.