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General Information

Offices

Venice, USA
1621 Abbot Kinney Blvd.
Venice, CA, 90291
USA

People

Co-Founder & Co-CEO
Co-Founder
VP, Business Development
Board member
Board Member
Board Member
Board Director
Lead Software Engineer
Show All People

Acquisitions

Pipewave, Inc., 1/2013

Funding

Service Providers

Public Relations

Tags

ZEFR

ZEFR (Formerly Movieclips) is a software platform for brand and content management on YouTube.

BrandID, ZEFR’s brand management software, helps brands and media companies publish content, analyze their brand exposure, partner with their biggest fans, and target ads to their most important demographics. ZEFR helps their customers build lasting relationships with their fans on the second largest search engine in the world.

RightsID, ZEFR’s rights management software, monetizes the world’s content. Its proprietary licensing software took a historically antagonistic relationship between content rights holders (media companies) and fans that uploaded their content and turned it on its head. Now, instead of punishing fans for spreading their content, RightsID customers can take user uploaded content and manage it in their own content management system, creating a new stream of revenue and a rich source of data.

Recent Milestones

Videos

Above:

Introducing Movieclips.com

Added: 8/16/12

Screenshots

ZEFR screenshot
Above: Home
Uploaded: 11/14/10
ZEFR screenshot ZEFR screenshot ZEFR screenshot
ZEFR screenshot

Sources

  1. ZEFR acquires Pipewave, moves toward serving both brands and content owners on YouTube (pandodaily.com) [edit]
  2. SEC (sec.gov) [edit]
  3. Launchpad LA – 10 Startup Companies to Watch (bothsidesofthetable.com) [edit]
  4. SEC D (sec.gov) [edit]
  5. MOVIECLIPS.com Raises $3M in Series A Funding Round (finsmes.com) [edit]
  6. Armed With $7M In New Funding, Movieclips Lands Deal With YouTube To Be The Vevo Of Film Clips (techcrunch.com) [edit]
  7. Movieclips Picks Up $18.5M From US Venture Partners, Rebrands As Zefr To Tackle Music, Sports, And TV (techcrunch.com) [edit]
  8. ZEFR Raises $30 Million From IVP To Help Networks And Brands Monitor And Monetize Videos Online (techcrunch.com) [edit]
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Last Edited 4/15/14

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