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New York HQ
122 West 26th Street, 5th Floor
New York, NY, 10001
USA

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Co-Founder
Co-Founder
Investor

Funding

TOTAL $1.35M
FUNDING TOTAL $1.35M
Convertible Note, 3/2013
New Enterprise Associates
BoxGroup
$1.35M

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Zady

Zady.com is a shopping platform and lifestyle destination for consumers who care about the origins of the items they purchase. Co-founded by Soraya Darabi (Foodspotting; The New York Times) and Maxine Bédat (The Bootstrap Project), Zady is a New York-based e-commerce brand that will provide customers with information about the conscious consumer movement and the option to purchase beautifully-constructed goods on its website, and later, its iPad application. The items available for purchase were created with craftsmanship and artisanship, qualities that have been sacrificed in a world of cheap prices and fast production.

Just as Whole Foods sparked a movement based on the belief that consumers should question where food comes from, Zady is creating a new vision for shopping and is at the forefront of conscious consumerism, which demands transparency for sourced products. Manufacturing transparency is at the heart of Zady; every item sold is from a designer who is conscious of where and how their products are made. Each product is personally vetted by Zady’s founders, using criteria for sustainability, including whether the product is locally-sourced, handmade, uses high-quality raw materials, is environmentally-conscious, or made in the U.S.A. The brands are required to sign a contract verifying the location of the company, the manufacturing city, and the source of the raw materials. However, consumers won’t need to compromise style for a clear conscience. All products sold on Zady are high-quality, timeless in style, and are build to last, withstanding fleeting seasonal trends and the short life-spans of poorly-made “fast fashion” items.

As such, Zady will be the arbiter of authenticity-meets-taste for this generation of conscious consumers.

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Screenshots

Zady screenshot
Above: Zady Screenshot -- #1
Uploaded: 8/27/13

Sources

  1. Tech Socialite Soraya Darabi Is Back With A New Startup And $1.35 Million From NEA (businessinsider.com) [edit]
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Last Edited 1/13/14

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