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General Information



VP, Sales
Director of Digital Strategy
Director of Sales, East Coast
EVP, Chief Strategist
EVP, Advertising
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Channel Factory ( is the smartest way to reach, build, and retain an audience on YouTube. We scale video views (ViewIQ), enhance TrueView campaigns (PlacementIQ), and power leading channels (ChanneIQ). Our platform maximizes earned media, increases audience engagement, and provides unparalleled analytics. We have analyzed millions of YouTube videos to empower over 150 Fortune 500 brands to unlock the power of YouTube. Founded in 2010, The Channel Factory is based in LA with offices in Irvine, NYC, San Francisco, Chicago, and London.

ViewIQ ViewIQ generates targeted views to maximize earned video views. We distribute a click-to-play embedded video player off-YouTube across our premium publishers on Mobile, Desktop, and Social Games to build and engage highly targeted audiences.

PlacementIQ PlacementIQ enhances TrueView buying efficiency. Its hyper targeted filters give you more granular control of your media buys. PlacementIQ tracks millions of videos daily and uses audio-visual filters to curate the best brand-safe placements on YouTube.

ChannelIQ The ChannelIQ Team builds, optimizes, and manages YouTube channels for leading brands, agencies, and Multi-Channel Networks (MCNs). ChannelIQ builds loyal audiences, creates engaging channels, and increases video views.

Channel Factory Highlights Worked with more than 150 Fortune 500 brands and 85 major agencies. Delivered 500M+ YouTube views across 500+ videos. Our campaigns average 1.5 earned views for every paid view. 98% of our campaigns trend on YouTube’s Popular Charts. Earned views drive effective Cost per View (eCPV) down 40-70% per campaign.

Recent Milestones

  • Check
    YTM added Loren Rochelle as Account Director. (8/1/12)
    Posted 11/29/12 at 10:29pm
  • Check
    YTM added Ron Reilly as EVP, Chief Strategist. (10/1/10)
    Posted 7/9/12 at 10:49am
  • Check
    YTM added Pam Warren as EVP, Advertising. (10/1/10)
    Posted 7/9/12 at 10:49am
  • Check
    YTM added Dylan Conroy as VP, Sales.
    Posted 7/9/12 at 10:49am
  • Check
    YTM added Reed Lucas as Director of Digital Strategy.
    Posted 7/9/12 at 10:49am
  • Check
    YTM added David Mattson as Director of Sales, East Coast.
    Posted 7/9/12 at 10:49am
  • Check
    YTM added Tony Chen as CEO.
    Posted 5/17/13 at 10:04am




Video Syndication
View IQ
YouTube Celebrity Integration
YouTube Channel Management


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Last Edited 4/14/14

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