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Acquisitions

Thumb, 6/2013

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Ypulse, Inc.

Ypulse is the leading authority on Millennials: tweens, teens and young adults, providing news, commentary, events, research and strategy to marketing, brand and media professionals.

Ypulse’s intelligence is derived from an integrated platform comprised of ypulse.com, a daily newsletter, an online research community of more than 150,000 Millennials (SurveyU.com) and a mobile social network (Thumb.it & Thumb-Pro.com).

Thumb is an innovative, peer-to-peer social Q&A network that more than 2 million people under the age of 30 access on their iOS and Android devices to ask and answer each others’ questions. To date, more than 2 billion opinions have been shared on Thumb, enabling brands to ask questions as well as tap into a treasure trove of authentic Millennial opinion and sentiment.

Ypulse leverages these tools for those who market to and work with youth—and who wish to reach them in an authentic manner.

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Sources

  1. Merger (techcrunch.com) [edit]
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