|Angel, 12/06 ||$1.3M|
Your Truman Show, Inc. is a privately-held San Francisco-based company founded in 2006 that builds social, discovery and advertising targeting products for video on the web. Taglift, its video advertising targeting technology, based on patent-pending collaborative filtering and semantic technology enables ad networks, publishers, and social networks to increase video inventory performance.
Your Truman Show, Inc. was founded by serial entrepreneur Arturo Artom and has assembled a global team of technology and media experts in Silicon Valley, Los Angeles and Italy.
|Tags||video-advertising, ad-matching, contextual-targeting, behavioral-targeting, semantic-analysis, video-ads, advertising|
TagLift is an online video advertising targeting technology that, by aggregating and analyzing viewer preferences from multiple social networks and video services, enhances metadata and audience profiling to more accurately match ads to a video. TagLift is the first tool for metadata validation that leverages user behavior to “green-light” or “red-light” metadata quality and to create more accurate targeting data for video publishers, media buyers and ad-networks.
|Launch Date||August, 2007|
|Tags||video-blogging, video, online-video|
YourTrumanShow.com is a video hosting service that aims to allow users to tell their stories in a variety of ways. Users can upload videos as either “Stories”, “Episodes”, or “Reviews” and people browsing through can sort each feature by top rated and most viewed. YourTrumanShow.com users are invited to share their stories through video, and also comment and review on other people’s lives as they are posted. Related storylines are connected through YourTrumanShow’s V-Link display to allow users to follow developing stories. The site also launched a widget called VideoMap that allows a user to view a map of their friends in various social networks and the videos those friends have uploaded.