|Description||Enabling mobile publishers generating ne|
|Seed, 7/12 ||$1M|
youAPPi, Connecting People With Apps - develops an engagement, acquisition and retention solution for publishers and mobile apps. youAPPi increases user engagement and generates new revenue for publishers by automatically matching quality apps to content, based on users’ real-time behavior.
Proprietary real-time matching algorithms provide each individual user with the most relevant and valuable apps increasing mobile apps’ ROI.
Publishers experience three times the CTR while mobile apps acquire loyal users and consumers benefit from relevant and attractive new content.
youAPPi’s matchingCore technology creates in real-time a DNA map of users, their contextual application usage habits and needs and maps high quality certified apps.
Applications DNA reflects each mobile application’s specific content, probable audience characteristics, and the unique value it provides.
User’s DNA maps individual user needs, preferences, interests and favorites – all changing and evolving in real-time.