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General Information

Websiteyodle.com
CategoryWeb
Employees
Founded3/05

Offices

New York, USA
589 8th Avenue, 9th Floor
New York, NY, 10018
USA

People

CEO
President & Founder
CTO
VP Operations and Client Management
Founder, Director of Sales
VP of Sales

Funding

Total$15M
Series A, 11/06
Bessemer Venture Partners
$3M
Series B, 11/07
Bessemer Venture Partners
Draper Fisher Jurvetson
$12M

Competitors

Tags

localadvertising, clicktocall, adtracking, localsearch

Yodle

Yodle is a local advertising enabler giving businesses increased ability to reach their audience and measure their advertising efforts. Yodle operates a 3-step process : first, Yodle provides tools to local advertisers to publish ads that will appear in relevant searches in major search engines like Google, Yahoo, MSN, and SuperPages. Second, Yodle drives these leads to your website (if you don’t have one set up, you can contract with Yodle to create one of their custom adverSites). Third, Yodle’s advertising and subsequent site visits will generate leads and calls that Yodle tracks for the advertiser and helps to optimize via their lead management and call tracking tools.

The service has generated over 120k calls to date, and pricing ranges from under $1000 for small local businesses to over $5000 for large businesses. Other competitors in the click-to-call and local advertising spaces include Ingenio and MerchantCircle.

Products

Yodle

Websiteyodle.com
StageLive
Tags advertising
Yodle screenshot
Above: Yodle Screenshot -- #1

Traffic Analytics

Quantcast

Livegraph

Compete

Yodle

Comments

Court Cunningham - July 23, 2008 at 8:12am
Thank you for your post on this subject. Yodle is committed to driving as many online leads for our clients as possible, and we take pride in our high customer satisfaction rates. We have paused your account and would like to talk to you about how to get your program back on track and to live up to our commitmtnet. If we cannot, then of course we should part ways. We have thousands of happy cusomters who are driving 700% a year growth in our business and I would like for you to be one of them. Please contact me at press@yodle.com so that we can resolve this directly and quickly. We have only one mission, driving more leads at a reasonable price for our clients. We only succeed when you succeed. We have in the past and will continue to adjust our tactics to ensure we succeed in this mission. Thanks, Court Cunningham CEO Yodle
James Weinberg - July 8, 2008 at 8:07pm
From an open letter to the CEO: I don't know what kind of an operation you're running, but I am totally (as in 100%) dissatisfied with everything Yodle has done in the name of online advertising and customer service. I have asked Melanie Ricotta twice in no uncertain terms to close my account. I spent nearly an hour on the phone detailing how I felt the website Yodle created was poorly done and that it showed little understanding of my business. Yet after making specific suggestions, the errors and inappropriate text remain. The graphics are all borrowed from my main site, and sloppily arranged with no eye for design. Aside from all this, the fact remains I'm getting no (as in zero) calls! Yet Yodle is tabulating clicks at almost $3.00 per, which is an outrageous fee, especially since there is no conversion. The keywords are ineffective, the site is badly done, I'm getting no business, and yet your company is eating away at my $500 like wildfire. Since my account manager is unresponsive to my requests to close the account, I have filed a formal dispute with my credit card company, Bank of America, citing a breach of contract and demanding a full refund. I was doing much better on my own with Google Adwords than your so-called professionals have done.

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Sources

  1. venturebeat.com [edit]
  2. venturebeat.com [edit]
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Last Edited 7/14/08

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