Browse: Companies | People | Financial Organizations
Home > Companies > YieldBuild

General Information

StatusPrivately Held
Websitewww.yieldbuild.com
Blogblog.yieldbuild.com
CategoryWeb
Emailteam@hubpages.com
Address 95 Minna Street (3rd Floor)
San Francisco, CA, 94105
USA

People

Co-Founder and CEO
Co-Founder and Vice President, Engineering
Co-Founder and Senior Software Engineer
Manager, Marketing

Funding

Competitors

Tags

advertising, adnetwork, optimization

YieldBuild

YieldBuild is a new service from online publishing ecosystem HubPages. Their aim is to optimize the advertisement units of your website. They attempt to capitalize on a primary shortcoming of contextual advertisements: After their initial placement into text by publishers, formatting, placement, and layout is seldom altered and tested to see if response can be improved.

YeildBuild is able to automatically optimize your site’s ad spots with the most profitable combination of ad layout, style, and network. The system continually tests alternative configurations of layouts, networks, and color as it looks for the highest performing ones. It takes about 100,000 impressions to train the system. As users become unresponsive to the ads, the system switches to a more profitable combination of layout and networks. Setup is easy and similar to Google AdSense.

Rubicon project - an optimization platform that finds the best mix of ad network and demographic data - remains the primary competitor. YeildBuild attempts to differentiate themselves from the crowd by focusing on layout and design.

Products

YieldBuild

Websitewww.yieldbuild.com
Blogblog.yieldbuild.com
StagePrivate
Tags advertising
YieldBuild screenshot
Above: YieldBuild Screenshot -- #1
YieldBuild screenshot
Above: YieldBuild Screenshot -- #2

Traffic Analytics

Quantcast

Livegraph

Compete

Yieldbuild

Add Comment

Name
Website
Comment

Sources

  1. TechCrunch (techcrunch.com) [edit]
  2. press release (yieldbuild.com) [edit]
Edit This Page
Last Edited 2/13/08

TechCrunch Posts TechCrunch Picture

Techmeme Posts Techmeme Picture

Company Blog Posts RSS Picture

Embed Widget

Sponsors





Become a Sponsor