YieldBuild

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YieldBuild is a new service from online publishing ecosystem HubPages. Their aim is to optimize the advertisement units of your website. They attempt to capitalize on a primary shortcoming of contextual advertisements: After their initial placement into text by publishers, formatting, placement, and layout is seldom altered and tested to see if response can be improved.

YeildBuild is able to automatically optimize your site’s ad spots with the most profitable combination of ad layout, style, and network. The system continually tests alternative configurations of layouts, networks, and color as it looks for the highest performing ones. It takes about 100,000 impressions to train the system. As users become unresponsive to the ads, the system switches to a more profitable combination of layout and networks. Setup is easy and similar to Google AdSense.

Rubicon project - an optimization platform that finds the best mix of ad network and demographic data - remains the primary competitor. YeildBuild attempts to differentiate themselves from the crowd by focusing on layout and design.

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YieldBuild

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Sources

1. TechCrunch (techcrunch.com) [edit]
2. press release (yieldbuild.com) [edit]