| Public | YHOO |
| Date | 4/96 |
| Website | yahoo.com |
| Blog | yodel.yahoo.com |
| Category | Search |
| Phone | (408) 349-3300 |
| Employees | 13,600 |
| Founded | 1/94 |
| Total | $14.9B |
| Inquisitor, 5/08 | |
| Indextools, 4/08 | |
| FoxyTunes, 2/08 | $40M |
| Maven Networks, 1/08 | $160M |
| BlueLithium, 9/07 | $300M |
| Zimbra, 9/07 | $350M |
| Right Media, 4/07 | $800M |
| MyBlogLog, 1/07 | $10M |
| Bix, 11/06 | |
| Jumpcut, 10/06 | |
| AdInterax, 10/06 | |
| delicious, 12/05 | |
| Whereonearth, 10/05 | |
| Upcoming, 10/05 | $1M |
| Alibaba, 8/05 | $1B |
| Konfabulator, 7/05 | |
| Dialpad, 6/05 | |
| TeRespondo, 4/05 | |
| Flickr, 3/05 | $35M |
| Stadeon, 3/05 | |
| Verdisoft, 2/05 | $93M |
| Stata Labs, 10/04 | |
| The All-Seeing Eye, 9/04 | |
| Musicmatch, 9/04 | $160M |
| Oddpost, 7/04 | |
| Kelkoo, 4/04 | $670M |
| 3721 Internet Assistant, 1/04 | |
| Overture, 10/03 | $1.63B |
| Inktomi, 3/03 | $235M |
| AlltheWeb, 2/03 | $100M |
| Hotjobs, 1/02 | $436M |
| Cadê, 1/02 | |
| Launch Media, 6/01 | $12M |
| Sold.com.au, 2/01 | $30M |
| Kimo, 11/00 | $145M |
| Arthas, 8/00 | |
| eGroups, 6/00 | $432M |
| MyQuest, 3/00 | |
| Broadcast.com, 11/99 | $5.04B |
| Online Anywhere, 7/99 | $80M |
| Encompass, 6/99 | $130M |
| Log-me-on.com, 5/99 | $10M |
| HyperParallel, 2/99 | $8M |
| GeoCities, 1/99 | $2.87B |
| Yoyodyne Entertainment, 12/98 | $29.6M |
| Sportasy, 9/98 | |
| Webcal, 7/98 | |
| Viaweb, 6/98 | $49M |
| ClassicGames.com, 3/98 | |
| Four11, 10/97 | $92M |
| Net Controls, 9/97 | $1.4M |
| Vlingo | 4/08 |
| Bharat Matrimony | 2/08 |
| Plaxo | 4/04 |
| GeoCities | 1998 |
Yahoo was founded in 1994 by Stanford Ph.D. students David Filo and Jerry Yang. It has since evolved into a major internet brand with search, content verticals, and other web services.
Yahoo! Inc. (Yahoo!), incorporated in 1995, is a global Internet brand. To users, the Company provides owned and operated online properties and services (Yahoo! Properties, Offerings, or Owned and Operated sites). Yahoo! also extends its marketing platform and access to Internet users beyond Yahoo! Properties through its distribution network of third-party entities (referred to as Affiliates) who have integrated its advertising offerings into their Websites (referred to as Affiliate sites) or their other offerings. To advertisers and publishers, it provides a range of marketing solutions and tools that enable businesses to reach users who visit Yahoo! Properties and its Affiliate sites. To developers, the Company provides an array of Web services and application programming interfaces (APIs), technical resources, tools, and channels to market. The Company’s offerings to users fall into five categories: Front Doors; Search; Communications and Communities; Media, and Connected Life. The majority of its offerings are available in more than 20 languages. Yahoo! generates revenues by providing marketing services to advertisers across a majority of Yahoo! Properties and Affiliate sites. Additionally, although many of its user services are free, Yahoo! does charge for a range of premium services that it offers.
In March 2008, the Company announced the expansion of its India Research and development operations with the launch of Yahoo! Labs - Bangalore. During the year ended December 31, 2007, Yahoo! acquired BuzzTracker, a news site that automatically generates news pages for a multitude of topics, both broad and narrow. In July 2007, the Company purchased the remaining equity interests in Right Media Inc. On February 12, 2008, the Company completed the acquisition of Maven Networks Inc. (Maven), an online video platform provider.
Front Doors
The Company’s Front Doors offerings provide a navigation hub, a personalized start page, known as My Yahoo!, and a Web-browser add-on to users. Each of these is provided free of charge and acts as a starting point into Yahoo! Properties and the Web. Its Front Doors offerings generate revenues primarily from display advertising.
The Company’s Front Doors offerings include Yahoo! Front Page, My Yahoo!, and Yahoo! Toolbar. Yahoo! Front Page (www.yahoo.com) serves as a free navigation hub and starting point into the Yahoo! Properties. Among many available features on the page are the ability to perform a Web search, read the latest news, link to Yahoo! Websites, and view promotions from Yahoo!’s advertisers and publishers.
My Yahoo! is the Company’s free, personalized start page that allows registered members to create a personal profile and organizes and delivers information of personal interest to its users via a user-customized interface. Through personalization, the My Yahoo! platform allows it to deliver targeted advertising and transaction-based services on behalf of its advertisers and publishers.
Yahoo! Toolbar is a free Web browser add-on that enables users to access Yahoo! Properties from anywhere on the Web and provides free security services. During the year ended December 31, 2007, it released updated versions of the Internet Explorer toolbar and the Firefox toolbar.
Search
The Company’s Search offerings are the starting point for its users navigating the Internet and searching for information, whether from their computer or a mobile device. Yahoo! generates revenues primarily from users clicking on sponsored search links, paid inclusion and directory. Its Search offerings include Search — Yahoo! Search; Local — Yahoo! Yellow Pages Yahoo! Maps and Yahoo! Local; Shopping — Yahoo! Shopping and Kelkoo, S.A.; Travel — Yahoo! Travel; Personals — Yahoo! Personals, and Answers — Yahoo! Answers.
Yahoo! Search, the Company’s algorithmic search technology, provides users with a free online search experience with search results sorted based on relevance to the user’s search query. Yahoo! Search discovers and processes content (including Web pages, documents, images, videos, and audio clips) on the Internet to give users a relevant search experience. A single search gives immediate results from a database that is updated to capture newly created and changing pages, including late breaking news and timely events. The search might also return results from Yahoo! Answers, Yahoo! Video, or Flickr.
In 2007, Yahoo! Search launched Yahoo! Search Assist, its assistance technology that helps users refine searches to get to the answers they are looking for by offering suggested search terms. Yahoo! provides users with to remember, search, organize and share their favorite Websites and Web pages. Through the social bookmarking Website del.icio.us, users are able to access, manage, and share their favorite pages on the Internet from any computer.
The Company’s Local offerings include three individual search properties whose primary services are available free to users: Yahoo! Yellow Pages, Yahoo! Maps, and Yahoo! Local.
Yahoo! Yellow Pages enables users to connect to local and national merchants in the United States through business address and phone listings. Yahoo! Yellow Pages generates revenues from its advertisers and publishers by serving sponsored business listings at the top of the search results page.
Yahoo! Maps provides interactive maps with zooming, real time traffic conditions, and accident reports, together with integrated driving directions. In 2007, Yahoo! enhanced its offering with a new display format, customizable printed directions, and driving directions. It also released Yahoo! Maps in several additional countries, including Canada, France, India, Germany, and the United Kingdom, as well as a Spanish language version in the United States Yahoo! Maps generates revenues by showing display advertising on the site, as well as running Business Locator advertisements that automatically search for a particular business in the map view.
Yahoo! Local is a stand-alone offering, using content and technology from other properties such as Yahoo! Yellow Pages and Yahoo! Maps to help users find local business listings, recommendations, events, and user reviews. In 2007, the Company introduced a new layout. The City Guides page was developed to surface listings, events, and information in the user’s local area. Yahoo! Local generates revenues from its advertisers and publishers by serving Featured Listings placements on its search results page, as well as offering Enhanced Listings with content on a business listings page. Yahoo! Shopping provides search functionality and comparison-shopping tools for users to find, research, compare, and buy products online. This property also provides a suite of merchant ratings, product review, and research tools compiled by user-generated and third-party sources. Kelkoo provides product search functionality and an online comparison shopping service with operations in 10 European countries and also powers the Yahoo! Shopping services in Australia and Taiwan. Yahoo! Shopping generates revenues from merchants when users click-through to their Websites and/or through a revenue share of the final selling value when users purchase products.
Yahoo! Travel is an online travel research and booking site for users to find, compare, and purchase travel products, such as airline tickets, hotel rooms, car rentals, vacation packages, and cruises. Yahoo! Travel also includes Yahoo! Trip Planner, a social media product that allows users to document their personal travel experiences with others. Yahoo! Travel generates revenues from its travel partners when users click-through to their Websites and/or through a revenue share of the booking value when users make travel arrangements on Yahoo! Travel. Yahoo! Personals is an online dating service. It allows users, free of charge, to post a profile and search for others with whom to communicate within the Yahoo! Personals community. Users can also send short one-time messages to others to communicate their interest without charge. With a paid subscription, Yahoo! Personals’ users can e-mail and use Yahoo! Messenger to communicate with others in the Yahoo! Personals community. In 2007, Yahoo! Personals was redesigned to deliver a new look and provide access to mail and search results. Yahoo! Personals generates revenues primarily from premium user subscription fees. Yahoo! Answers is an online community where anyone can ask and answer questions on any topic. It is a living repository for relevant information made up of real life experiences, advice, and opinions.
Communications and Communities
Communications and Communities offerings provide a range of communication services to users and small businesses across a variety of devices and through its Yahoo! Broadband alliances. Yahoo! offers some services free of charge to its users and also provides some of its services on a fee or subscription basis. The Company’s Communications and Communities offerings include Communications — Yahoo! Mail, Zimbra Mail and Yahoo! Messenger, and Communities — Yahoo! Groups, Yahoo! 360o and Flickr.
Yahoo! Mail is a free service available in over 20 languages that provides users with an e-mail functionality and experience, including spam and virus protection, unlimited free storage, attachment size capacity, search capabilities and address book functionality. In addition to its basic e-mail service, for a subscription fee, Yahoo! offers Yahoo! Mail Plus, a mail service providing a number of features, including access via e-mail applications, such as Outlook, spam protection, additional attachment size capacity, and a display ad-free interface. In 2007, it released for general availability a new version of Yahoo! Mail. Yahoo! Mail generates revenues primarily from display advertising and premium user fees.
Zimbra Mail is a messaging and collaboration application for enterprise, service provider, education and government environments. The Web application integrates e-mail, contacts, shared calendar and online documents into a single interface. In addition, the service offers seamless compatibility with other clients like Microsoft Outlook, Apple desktop suite, and Mozilla Thunderbird, and a mobility solution that works across a range of devices from the Blackberry to the iPhone. Zimbra Mail generates revenues by selling technology license fees for the application.
Yahoo! Messenger instant messaging service provides a free, interactive, and personalized way for people to connect and share experiences with their friends, family, and colleagues on a real-time basis. Yahoo! Messenger’s communications suite integrates Yahoo! services, including Games, Music, Flickr and Search. Yahoo! Messenger allows users to stay connected to each other through text instant messaging (IM), e-mail, voice, video, or mobile messaging. Yahoo! Messenger generates revenues primarily from display advertising.
Yahoo! Groups is a free service that enables people with shared interests to meet and stay connected and informed. The service provides members with shared access to information, such as message archives, photo albums, event calendars, and polls. Yahoo! Groups generates revenues primarily from display advertising.
Yahoo! 360o is a free service providing users with an integrated experience, bringing together communications, content, and community services such as Yahoo! Messenger, Flickr, Yahoo! Music, and Yahoo! Groups with sharing tools for recommending favorite movies, restaurants, music, and more. Yahoo! 360o generates revenues primarily from display advertising.
Flickr is an online photo management and sharing application that makes it easy for people to upload, store, organize, and share their photos with the people that matter most to them. In addition to the basic service, Flickr offers a premium service with unlimited storage, uploads, and an ad-free browsing and sharing interface. Flickr generates revenues primarily from premium account fees and display advertising.
Media
The Company’s Media offerings deliver content that is available without charge to its users, and also provide content on a fee or subscription basis. Its Media offerings include Information — Yahoo! News, Yahoo! Finance, Yahoo! Sports and Rivals.com; Entertainment — Yahoo! Music, Yahoo! Movies and Yahoo! TV, Yahoo! Games, Yahoo! Video and omg!, and Lifestyles — Yahoo! Autos, Yahoo! Real Estate, Yahoo! Food, Yahoo! Tech, Yahoo! Kids and Yahoo! Health.
Yahoo! News aggregates news stories from news providers, such as the Associated Press, Reuters, Agence France-Presse (AFP), ABC News, CBS, CNN, and Fox News. Through Yahoo! News, users receive free news coverage with video, text, photos, and audio from multiple sources and points of view. Yahoo!. In 2007, the Company launched People of the Web featuring original news coverage on the Internet about interesting people. Yahoo! Finance provides a set of financial resources that range from investment and company information to personal financial management tools. Free tools are provided to help users manage their personal finances, as well as gather data, news, and information for making informed investment decisions.
Yahoo! Sports provides a live and interactive online experience for sports fans across all major sports and all levels, from professional to high school and college. Yahoo! Sports offers original free and fee-based fantasy games, up-to-the-minute news, real-time statistics and scoring, broadcast programming, integrated shopping, and an online sports community. Yahoo! Sports has content and marketing relationships with professional sports organizations and media outlets including the National Football League, National Basketball Association, Major League Baseball, National Hockey League, Players Inc., Major League Baseball Players’ Association, Stats, Inc., and the Associated Press. Yahoo! Sports also produces its own original content, including sports stories from its team of writers and editors and video programming, which includes its SportStream and Fantasy Football Live shows, both of which are offered free to the viewer. Rivals.com is an online provider of college and high school sports and recruiting information, primarily focused on football and basketball. Rivals.com maintains a network of more than 150 individual Websites.
Yahoo! Music offers a wide selection of free services, including music videos, streaming audio, Internet radio, exclusive artist features, and music news. Yahoo! Music also offers fee-based music services including premium Internet radio and music subscription services. Nissan Live Sets offers exclusive artist features, incorporating original artist performances with social networking elements, allowing users to submit photos, blog, and interact with the artists. In 2007, Yahoo! Music launched a free lyrics site on the Web allowing users to view selected lyrics, as well as new features such as local upcoming concert listings, increased personalization with audio and video playlists, exclusive content, and blogs.
Yahoo! Movies and Yahoo! TV offers free entertainment services, which include video content, such as trailers, clips and never-before-seen extras, entertainment news, photo galleries, and reviews. Yahoo! Movies features paid-for film promotions for major movie studios, including Disney, Fox, Sony, Universal, and Warner Brothers. Yahoo! Movies also provides coverage of the Oscars and other Red Carpet events.
Yahoo! Games offers free board, card, arcade, and word games along with downloadable games, Web games, game strategy guides, shopping guides, gaming news, tournaments and leagues. The Company’s integration of games with Yahoo! Messenger allows users to see what games their friends are playing and join the game through Yahoo! Messenger. Yahoo! Games also offers a variety of fee-based premium game downloads and services. Yahoo! Video is an online video destination that enables users to find, view, and share a broad array of professional and user-generated videos. The site also enables individual users and partners to upload video content directly to Yahoo! Video, where it can then be accessed by other users. The site is free and users can upload an unlimited amount of video content. omg! is Yahoo!’s celebrity news site launched in June 2007. The site contains celebrity news and gossip, photo galleries and features, as well as interactive user polls. Content is provided by news sources including Associated Press and Reuters, as well as entertainment partners, X17 and Access Hollywood.
Yahoo! Autos enables users to research, price and compare cars online. Information and services available free of charge to its users include vehicle pricing, specification and option information, used car listings, expert reviews, user reviews and ratings, car comparisons, financing calculators, and new car quotes from dealers. In 2007, Yahoo! re-launched its used car listings section with a new partner, Cars.com.
Yahoo! Real Estate provides information and services for users who are looking to buy, sell, or rent a home. Users are able to search across multiple property types, such as existing homes, new homes, apartment rentals, foreclosures, and classifieds. Yahoo! Real Estate offers decision-support tools, such as interactive maps, home valuation tools, financial calculators, and content about local neighborhoods, schools, home loans, foreclosures, and finding a real estate agent. Yahoo! Real Estate generates revenues from partners who pay to list their properties on its site.
Yahoo! Food is a one-stop online food destination. The site contains free recipes, chef and restaurant information, food video segments, and select blogs dedicated to food topics. Yahoo! Food generates revenues primarily from display advertising.
Yahoo! Tech offers users a variety of free information on consumer electronics, including product comparisons and consumer reviews. Yahoo! Kids is a free entertainment and educational Internet guide designed for children ages six to twelve. Yahoo! Kids offerings include games, reference materials, and movie information. Additionally, Yahoo! Kids includes a study zone section with resources for classroom and after class exploration. Yahoo! Kids generates revenues primarily from display advertising.
Yahoo! Health is a healthcare destination. Yahoo! Health provides free information on healthy living, medical conditions, clinical trials, diet, and fitness. The site contains online community tools, complete with groups focused on health topics, as well as blogs. Yahoo! Health generates revenues primarily from display advertising.
Connected Life
The Company’s Connected Life offerings include co-branded broadband, Yahoo! Mobile, Yahoo! Digital Home, and Yahoo! Desktop. Connected Life offers services designed to provide consumers with access to the open Internet and their Yahoo! content and communities across a variety of Internet-enabled devices, including mobile, televisions and personal computers (PCs).
Yahoo! Digital Home is focused on creating a consumer experiences around open content for television and other devices. Yahoo! Digital Home generates revenues primarily from search and display advertising. Yahoo! Desktop services enables users to keep up-to-date on and to interact with their Yahoo! services and other Internet-based information on their PC desktop without using an Internet browser. In 2007, Yahoo! released Yahoo! Widgets 4.5, for consumers to discover Widgets and for developers to create them. Yahoo! Desktop generates revenues primarily from search and display advertising.
This video was originally posted on Beet.TV
Added: 8/25/08This video was originally published on Beet.TV
Added: 10/20/08This video was originally published on Beet.TV
Added: 11/3/08| FareChase |
| Fire Eagle |
| My Yahoo |
| Pipes |
| Shine |
| Yahoo! Answers |
| Yahoo! BOSS |
| Yahoo! Brickhouse |
| Yahoo! Buzz |
| Yahoo! Finance |
| Yahoo! Mobile |
| Yahoo! Open Search Platform |
| Yahoo! Pop |
| Yahoo! Shortcuts |
| Yahoo.com |
