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YaData

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YaData was purchased by Microsoft on February 27, 2008. It offers analytic software for marketers in the United States, including segment discovery and ranking, which combines statistical techniques for segment discovery.

It also offers segment relationship management, which performs segment related activities, including segment discovery, analysis and research, marketing decision support, and tracking to monitor segment evolution. The company serves telecom, banking, insurance, credit card, and Web ad industries. YaData, Ltd. was founded in 2005 and is based in Tel Aviv, Israel.

Milestones

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• 
  YaData was acquired by Microsoft for $20M. (2/27/08)
  Posted 3/14/08 at 8:35am
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  YaData received $4M in Series A funding. (2/07)
  Posted 2/27/08 at 8:34am
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  YaData received $300k in Seed funding. (4/06)
  Posted 2/27/08 at 8:16am
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  YaData added Rann Smorodinsky as founder, Chief Strategy Officer.
  Posted 2/27/08 at 8:10am
• 
  YaData added Amir Peleg as founder, CEO.
  Posted 2/27/08 at 8:10am
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  YaData added Moti Radomski as founder, VP Product.
  Posted 2/27/08 at 8:10am
• 
  YaData added Ishai Oren as founder, Chief Scientist.
  Posted 2/27/08 at 8:10am
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  YaData added Doron Shalit as VP R&D.
  Posted 2/27/08 at 8:10am

Videos

Screenshots

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Traffic Analytics

Compete

Sources

1. Microsoft Picks Up Israeli Ad-Targetting Software Startup YaData for a Reported $20 Million to $30 Million (techcrunch.com) [edit]
2. tmcnet.com [edit]
3. Israel Venture Capital Newsletter (ivc-online.com) [edit]