Acquired by Viacom’s mtvU in August 2006, Y2M is a marketing services company representing the online editions of over 485 college newspapers via their CollegePublisher.com network. Y2M provides marketers with online and print media buying services for the college newspapers they represent, along with a variety of other marketing services such as guerilla marketing and wild postings aimed at reaching the college demographic. Marketers who have worked with Y2M include major marketers like Ford, Microsoft, and Samsung.
With Facebook broadening its audience beyond the college demographic, Y2M is one of many companies filling the void in services specifically focused on giving tools to the collegiate audience and allowing advertisers to reach college students : CollegeTonight and College.com are social networks only available to college students, CollegeWikis offers college-specific wikis to users, and Ruckus is attempting to promote legal and free music downloading for those with a .edu e-mail address.
Y2M provides advertisers access to over 485 online campus newspapers via their CollegePublisher.com network.