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Acquired byViacom
Date8/2006
TermsCash

General Information

Websitey2m.com
CategoryAdvertising
Phone617-248-9880
Employees

Offices

Boston, USA
100 City Hall Plaza, Level 2
Boston, MA, 02108
USA

People

Director, Creative Services

Tags

Y2M

Acquired by Viacom’s mtvU in August 2006, Y2M is a marketing services company representing the online editions of over 485 college newspapers via their CollegePublisher.com network. Y2M provides marketers with online and print media buying services for the college newspapers they represent, along with a variety of other marketing services such as guerilla marketing and wild postings aimed at reaching the college demographic. Marketers who have worked with Y2M include major marketers like Ford, Microsoft, and Samsung.

With Facebook broadening its audience beyond the college demographic, Y2M is one of many companies filling the void in services specifically focused on giving tools to the collegiate audience and allowing advertisers to reach college students : CollegeTonight and College.com are social networks only available to college students, CollegeWikis offers college-specific wikis to users, and Ruckus is attempting to promote legal and free music downloading for those with a .edu e-mail address.

Recent Milestones

  • Handshake
    Y2M was acquired by Viacom. (8/1/06)
    Posted 8/27/07 at 5:08am
  • Check
    Y2M added Paul Pennelli as Director, Web Products.
    Posted 12/27/07 at 7:58pm
  • Check
    Y2M added Jon Block as Director, Online Development.
    Posted 12/27/07 at 7:57pm
  • Check
    Y2M added Matthew Smith as Director, Creative Services.
    Posted 12/27/07 at 7:58pm

Videos

Screenshots

Y2M screenshot
Above: Y2M Screenshot -- #1
Uploaded: 3/13/09

Products

Y2M

Websitey2m.com
StageLive
Tags advertising

Y2M provides advertisers access to over 485 online campus newspapers via their CollegePublisher.com network.

Y2M screenshot
Above: Y2M Screenshot -- #1
Uploaded: 2/5/08

Traffic Analytics

Compete

Y2m

Sources

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Last Edited 8/30/13

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