|Series A, 7/10 |
Rho Capital Partners
Formerly a standalone company, XGraph is now part of AddThis. It serves as the first social targeting platform to use multi-graph data analysis to target Connected Audiences. XGraph’s approach is based on the proven premise that people who share similar lifestyles, values, and purchasing habits with an advertiser’s core customers are the optimal audience for targeting display advertising. Social network analysis applied to privacy-friendly data is the core of XGraph’s unique multi-graph methodology, enabling high-value targeting at scale.