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[x+1]

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[x+1] is a marketing technology company based in New York.

[x+1] is the only marketing technology provider to combine a leading Enterprise Data Management Platform (DMP) with multi-channel execution capabilities powered by a patented real-time decision engine, Web Services APIs, and advanced analytics.

Known as the [x+1] Origin Digital Marketing Hub, this unique combination of capabilities allows marketers to synchronize their messages to consumers across a broad range of channels: websites, display, landing pages, email, SMS, direct mail, chat, and call centers in real time, thus maximizing campaign performance and ROI in a consistent, repeatable, and measurable way.

The Predictive Optimization Engine (POE) is the optimization brain behind [x+1]’s Digital Marketing Hub. A patented decision engine, POE learns how messages affect customer behavior at key points in the purchase process and leverages that knowledge to drive conversion.

[x+1] Origin incorporates a top-rated Demand-Side Platform (DSP), site personalization, and syndication across on- and off-line communication touch points.

Top companies in financial services, automotive, retail, CPG, telecommunications, online services and travel have significantly increased the performance of their digital marketing investment by using [x+1]’s solutions and services. The company is headquartered in New York City, with offices in Connecticut, and Illinois.

Recent Milestones

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• 
  [x+1] received $17M in Debt funding. (4/4/13)
  Posted 4/8/13 at 2:59am via marketwire.com
• 
  [x+1] acquired UberTags. (2/19/13)
  Posted 2/19/13 at 3:19pm
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  [x+1] — Bridget Bidlack joins [x+1] as VP, Product Marketing (8/15/12)
  Posted 8/15/12 at 12:42pm via xplusone.com
• 
  [x+1] — Peter Moritz named SVP of National Sales [x+1] (7/19/12)
  Posted 8/15/12 at 12:45pm via xplusone.com
• 
  [x+1] added Matt Prohaska as SVP, Media Solutions. (2/1/11)
  Posted 2/1/11 at 6:17am
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  [x+1] received $10M in Series B funding. (1/3/11)
  Posted 1/3/11 at 7:07am via techcrunch.com
• 
  [x+1] received $2M in Venture Round funding. (8/17/09)
  Posted 8/17/09 at 12:22pm via paidcontent.org
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  [x+1] received $16M in Series A funding. (6/1/08)
  Posted 6/10/08 at 9:23am via venturebeat.com
• 
  [x+1] added Rich LeFurgy as Board of Directors.
  Posted 5/31/09 at 9:20am
• 
  [x+1] added Norm Page as VP Sales.
  Posted 5/14/08 at 8:29am

Videos

Screenshots

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Products

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Origin Digital Marketing Hub

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Traffic Analytics

Quantcast

Compete

Sources

1. Citation Needed [add]
2. Online marketing company [x+1] recapitalizes with $16 million (venturebeat.com) [edit]
3. Ad Targeter [x + 1] Adds $2 Million In Funding (paidcontent.org) [edit]
4. [x+1] Raises $10 Million From Intel Capital For Online Targeting Platform (techcrunch.com) [edit]
5. [x+1] Receives $17M in New Funding (marketwire.com) [edit]
[x+1] Names Bridget Bidlack as Vice President of Product Management (xplusone.com) [edit]
[x+1] Names Digital Media Veteran Peter Moritz as Senior VP, Sales (xplusone.com) [edit]

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