| Website | worklight.com |
| Category | Enterprise |
| Employees | 30 |
| Founded | 2/06 |
| Description | Secure Web 2.0 for Business |
| Total | $17.1M |
| Series A, 9/06 Genesis Partners Shlomo Kramer Index Ventures | $5.1M |
| Series B, 4/08 Pitango Venture Capital Genesis Partners Index Ventures Shlomo Kramer | $12M |
WorkLight is the worldwide leader in enterprise-class widgets for mobile, desktops and web.
The WorkLight software-based solution provides the highest levels of security, scalability and integration. Using WorkLight, businesses efficiently create and syndicate widgets to multiple channels such as the iPhone, iGoogle, Facebook and Windows Desktop to better reach and engage their customers, partners and employees.
Headquartered in New York, WorkLight was recently named a “Cool Vendor in Web Technology” by Gartner. For more, visit www.worklight.com.
| Stage | Live |
The WorkLight Application Platform, deployed on-site or hosted, securely syndicates enterprise and business applications to customers, partners and employees via a range of consumer online channels, including widgets, social networks, iPhone apps, personalized homepages, blogs and RSS feeds.
With WorkLight, a financial institution or FI outsourcer can write a single widget/app once and extend it securely across all major Web 2.0 services, without having to re-write it every time. Catering to Global 1000 FIs, WorkLight’s unique technology ensures enterprise-grade security , scalability and back-end integration with enterprise systems and applications.
Catering to Global 1000 companies, WorkLight’s unique technology ensures enterprise-grade security, scalability, multi-channel access and back-end integration with enterprise systems and applications:
For more info: http://www.worklight.com/demo
| Website | worklight.com/currentPage.aspx?c... |
| Stage | Live |
WorkLight for Retail Banking allows retail banks to securely deliver to customers personalized account information balances and transaction updates via familiar web 2.0 tools such as RSS, widgets/gadgets, personalized home pages, and instant messaging.
Using these convenient means to deliver highly relevant, personalized information directly to users’ desktops, WorkLight relieves customers of the need to log in to and navigate through complex portals and thus substantially enhances the customer experience. This strengthens customer ties reduces customer attrition, and provides secure conduits for up-selling additional products and services, all without requiring changes to the bank’s applications or requiring customers to install client software.
For the Retail Bank, WorkLight:
Increases customer up-sell and cross-sell opportunities – by establishing a direct marketing channel with customers, and by providing a completely personalized, opt-in method to transmit offers and messages.
Creates “stickiness” and reduces customer attrition
Reduces financial liability associated with credit card fraud by making customers immediately aware of suspicious card use.
Reduces customer service overhead, by creating an easy-to-use, interactive customer service channel.
Saves the organization money by promoting the use of cost-effective Internet operations.
Promotes a positive brand image since the bank is seen as a trusted partner who provides valuable information on a regular basis.
Promotes an innovative image by being highly responsive to customer needs and making use of the most innovative technologies.
For the Consumer, WorkLight:
Saves the time and effort of repeatedly logging in to and struggling through the bank’s web site to see account information.
Reduces the stress and anxiety associated with bank errors. Through constant access to current account status, anomalies are detected immediately and can be rectified before damage occurs.
Reduces financial liability - by helping customers:
Eliminate missed payments (and subsequent late charges) Catch identity theft immediately Become aware of relevant offers (refinancing, credit card, investments, etc)
