|Description||Social Discovery Network|
WNM Live is one of the largest social discovery networks. You can login using one of our mobile apps or using the WNM Live website. It is always free, anonymous, and lots of fun!
WNM Live is not a dating website. We find the idea of a “dating website” as too forced. Chemistry happens naturally on WNM Live all the time, but that is not the purpose of the site. WNM Live is for helping people make friends. Need a tennis partner? Want to find a running buddy? In a foreign country and want to find a speaker of your native tongue? Then you have found the right website!
The product was spun off from SynergeTech Solutions and became an entirely separate legal entity in March of 2012. The stand-alone WNM Live company is co-founded by Brian Hamachek and Robert Gerleman. The company is located in Palo Alto, CA and consists of 4 full-time employees, 6 contract employees, and 6 volunteer service moderators who help to enforce the community policies. The company is a member of the Microsoft Bizspark program. Service overview WNM Live’s stated purpose is to help people make new friends. To accomplish this, the service uses your phone or computer GPS unit to determine your location and then present a list of other users near your current location. The service allows for private text messaging, photo messaging, virtual gifts, and profiles. There is also a public “Live Stream” feature, which is very similar to Facebook’s News Feed. The service is similar to other location-based social networks, such as Skout, WhosHere, and Grindr, except WNM Live explicitly declares that the service is not intended to be used for dating purposes. Platforms and users A Windows Mobile 6 application was released on 6/2010. It was followed by a Windows Phone 7 application which was released on 10/2010. A web and mobile web portal for the service was launched 4/2011. An iPhone application was released 1/2012. A Windows 8 application was released in 5/2012. An Android application is expected to be released in the first half of 2013. The service has a combined membership of just over 1 million users, the majority of which use the Windows Phone application. The highest percentage of users are located in the United States, Great Britain, and India (in that order). Awards and recognition The Windows Phone application was selected at the 2011 Microsoft Worldwide Partner Conference as the 2nd best application in the Marketplace. WNM Live was selected by Microsoft as a Bizspark Featured Startup on April 30, 2013. Trademark dispute WNM Live was officially known as Who’s Near Me until 6/2012. In 2011, WhosHere, a competitor in the location-based social network landscape, approached Who’s Near Me and requested that they change their name. They alleged that the name was too similar to their own product’s name of WhosHere and that it constituted trademark infringement. Although Who’s Near Me originally agreed to change the name of the company, they continued to use Who’s Near Me. In 5/2012, WhosHere filed a legal complaint of trademark infringement, unfair competition, cybersquatting, and breach of contract against the company. News of the lawsuit was made public when WNM Live CEO Brian Hamachek wrote a blog post about the matter in which he made a number of allegations against WhosHere. The blog post was picked up by a number of media organizations, including TechCrunch. Mr. Hamachek eventually agreed to change the name of the company to WNM Live and posted a joint statement written by both WNM Live and WhosHere. Revenue models The WNM Live applications are available for download free of charge. It is also free to create an account on the service. WNM Live generated revenue from the advertisements displayed within the Windows Phone application. None of the other applications display advertisements. There is also a virtual point system which can be used to send other users gifts within WNM Live. Points can be earned freely by using the application over extended periods of time. Points are also available for purchase using real world currency. FullCircle partnership In 7/2012, WNM Live entered into a partnership with FullCircle Geosocial Networks. As a result of this partnership, FullCircle’s mobile applications now connect to the WNM Live network to power select functionality, including the nearby people feature.