|Description||Intent Targeting Platform|
WisdomTap’s Intent Marketing Platform identifies these high potential customers and enables advertisers to reach them in real time.
WisdomTap listens to millions of tweets and analyzes them using uses sophisticated Natural Language Processing algorithms. WisdomTap is thus able to identify only those customers who’ve expressed explicit intent to buy, and what they are interested in buying.
Our pay-for-performance ad platform allows Advertisers to respond via Twitter to potential customers. Advertisers only pay when a user clicks on their tweet. WisdomTap also provides an easy-to-use tool to set up, monitor, and track an advertising campaign.
|Launch Date||September 1, 2011|