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Acquired byGoogle
Price$350M
Date7/2012

General Information

Offices

Redwood City, USA
1600 Seaport Blvd.
Suite 500
Redwood City, CA, 94063
USA

People

CEO
CMO
VP Marketing Communications
VP of Sales & Client Services
VP, Corporate Controller
VP, Global Brand Partnerships
Advisor
Director of Recruiting
Show All People

Funding

TOTAL $14.1M
FUNDING TOTAL $14.1M
Grant, 12/2008
Facebook
fbFund
Seed, 6/2009
fbFund
$100k
Series A, 4/2010
Summit Partners
Gary Vaynerchuk
500 Startups
Felicis Ventures
SoftTech VC
$4M
Series B, 12/2011
Summit Partners
$10M

Competitors

Service Providers

Tags

Wildfire, a division of Google

Wildfire, acquired by Google in 2012, is the global leader in social media marketing software, with over 21,000 paying customers worldwide, including 30 of the world’s 50 most valuable brands. Wildfire’s Social Marketing Suite combines best-of-breed social promotion and advertising software, robust mobile and desktop page management, messaging and sophisticated real-time analytics in one complete platform. Wildfire’s powerful and intuitive software allows creative marketers and non-technical managers alike to create social campaigns and pages, communicate with their social audience and measure social media performance.

Brands and agencies such as Facebook, Virgin, Amazon, Target and Ogilvy as well as thousands of small businesses use the Wildfire platform to engage with audiences on major social networks, including Facebook, LinkedIn, YouTube and Twitter. The only social media marketing company to receive an investment from Facebook’s fbFund, Wildfire has offices in California, Chicago, New York, London, Paris, Munich, and Singapore. For more information, visit www.wildfireapp.com.

Recent Milestones

Videos

Screenshots

Wildfire, a division of Google screenshot
Above: Wildfire
Uploaded: 7/24/12

Products

Wildfire Ads
Wildfire Analytics
Wildfire Messages
Wildfire Monitor
Wildfire Pages
Wildfire Promotions

Traffic Analytics

Compete

Wildfireapp

Sources

  1. Google Acquires Wildfire, Will Now Sell Facebook And Twitter Marketing Services [Update: $350M Price] (techcrunch.com) [edit]
  2. Citation Needed [add]
  3. techcrunch.com [edit]
  4. TechCrunch (techcrunch.com) [edit]
  5. Citation Needed [add]
  6. Google Slaps $100M Golden Handcuffs on Wildfire to Retain Employees after $350M Acquisition (techcrunch.com) [edit]
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Last Edited 4/1/14

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