| Website | wikinvest.com |
| Blog | blog.wikinvest.com |
| Category | Consumer Web |
| Employees |
| Series A, 10/07 DCM | $2.5M |
Wikinvest is just as it sounds; a wiki for investing. The company seeks to take advantage of the large numbers of investors and investing savvy people who are looking to the web to get better trading tips. Like most wikis, Wikinvest will face a few problems including spammed/tampered entries, lack of incentive to create content and the dubious authority of users generating content. These problems exist for Wikipedia as well, yet Wikipedia continues to have as high an accuracy rating as Enyclopedia Britannica while generating millions more pages. Wikinvest hopes to capture a similar “prosumer” audience for the investing niche.
Wikinvest is meant to be a research portal where anyone can contribute information on company profiles, investment concepts, or chart analysis. The site is a competitor with financial profiles and news listed on Yahoo and Google Finance, as well as Wikia’s investment portal and company profiles on Wikipedia.
Wikinvest still faces the stiffest competition from the financial sites themselves, which offer real time news along with their professionally edited content. Wikinvest, however, has a wikis advantage of nimbleness, by quickly adjusting to new trends and interlinking across concepts.
Other competitors involved in p2p investing include, Vestopia and Cake Financial, a TechCrunch40 Company