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General Information


Whistle Labs, Inc.
251 Rhode Island Street
Suite 221
San Francisco, CA, 94103


Co-Founder & CEO
Co-Founder & Head of Product
Co-Founder & Head of Technology
Board Member
Director of Hardware
Director of Design
Director of Software
Director of Operations
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Series A, 6/2013
Red Swan
Gunderson Dettmer



Whistle is the world’s first technology company dedicated to helping pets live longer and healthier lives. Through intuitive devices and a large comparative database of pet health information, Whistle is creating a new standard for preventative care and fueling groundbreaking insights to transform veterinary medical research. The San Francisco-based company is led by animal-loving technologists, Ben Jacobs and Steven Eidelman and backed by DCM, other leading venture firms and executives across the pet, retail, and technology industries.

Whistle’s flagship intelligent monitoring system features a sleek, wireless device that attaches directly to a dog’s collar and a mobile app that allows pet owners to know when their dog is walking, playing or resting. Whistle recommendations optimize the health of dogs based on breed, age and weight, informing owners and vets to key trends or behavior changes. Whistle has established a Vet Council to aide in their mission of helping pets to live the healthiest, longest lives possible. Whistle’s proprietary database is made available to veterinarians and researchers around the world, establishing the first set of comparative baselines, to help extend the lifespan of every pet.

For more information and to order, visit Whistle at, or

Recent Milestones



Whistle screenshot
Above: Whistle Screenshot -- #1
Uploaded: 6/2/13
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  1. Whistle Raises $6M for Dog Health Monitor ( [edit]
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