|Venture Round, 6/12 ||£170k|
|Venture Round, 1/13 ||£360k|
Whisk allows people browsing for recipes to purchase all ingredients needed for each recipe from their favourite supermarkets, with a click of a button. Whisk interprets recipes, understands what type of ingredients the user would choose for that recipe and connects with online supermarkets to purchase the ingredients automatically.
It is free to users and generates revenue by taking a percentage of the online grocery shopping processed.
Whisk is currently in development and will be an app, a browser plugin and a Whisk button on online recipes.