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Whisk

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Whisk allows people browsing for recipes to purchase all ingredients needed for each recipe from their favourite supermarkets, with a click of a button. Whisk interprets recipes, understands what type of ingredients the user would choose for that recipe and connects with online supermarkets to purchase the ingredients automatically.

It is free to users and generates revenue by taking a percentage of the online grocery shopping processed.

Whisk is currently in development and will be an app, a browser plugin and a Whisk button on online recipes.

Recent Milestones

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• 
  Whisk received $578k (£360k) in Venture Round funding. (1/10/13)
  Posted 1/20/13 at 4:49am via thenextweb.com
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  Whisk received $265k (£170k) in Venture Round funding. (6/29/12)
  Posted 6/29/12 at 9:28am via techcrunch.com
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  Whisk added Craig Edmunds as Co-founder. (6/4/12)
  Posted 7/4/12 at 5:43am
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  Whisk added Nick Holzherr as Co-founder. (6/4/12)
  Posted 6/8/12 at 6:22am
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  Whisk added Catherine Allen as Head of Marketing. (6/4/12)
  Posted 7/4/12 at 5:43am
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  Whisk added Claire Powell as Marketing Assistant. (6/4/12)
  Posted 7/4/12 at 5:43am

Videos

Screenshots

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Sources

1. Whisk And Foodity Both Raise Funds To Link Recipes To Grocery Stores (techcrunch.com) [edit]
2. TNW Pick of the Day: Whisk creates shopping lists based on recipes, and lets you buy ingredients directly from the app (thenextweb.com) [edit]